Hotmart

Active#16 in Brazil

Estimated valuation · Creator tools · Brazil

Provides a platform for creators to sell online courses, memberships and digital products, handling hosting, checkout, payments and affiliate marketing across many countries.

Edtech›creator economy platform hotmart.com

Founded2011

HQBelo Horizonte

Last roundGrowth equity · Mar 2021

Country of originBrazilListed in the Brazil ranking

Where would you invest?BrazilJurisdiction as cited by the ranking

Estimated valuation

AI · Brazil ranking

≈ USD 670MUSD 330M–1.3bn · Hundreds of M$

Hundreds of k$

Millions $

Tens of M$

Hundreds of M$

Unicorn

Decacorn

Hectocorn

Anchor: Last known equity round: Growth equity · USD 129M · Mar 2021
Published valuation: USD 1bn · Mar 2021 · older than 24 months, shown for reference
AI adjustment: None

In the Creator tools ranking (worldwide): ≈ USD 670M · USD 330M–1.3bn · Hundreds of M$.

An indicative editorial estimate produced by AI, imperfect by nature: neither a financial valuation nor investment advice. Only the market sets a company’s value. Method

Uback rankings

How the AI ranks →

Ranking	Tier	Rank	Edition	Next update
Brazil · all sectors	Top 50	#16	Edition 0 · October 2026	6 Jan 2027
Creator tools · worldwide	Top 43	#12	Edition 0 · Oct 2026	23 Apr 2027

Rank historyOct 2026 · #12 Creator toolsOct 2026 · #16 BrazilFirst edition: no movements yet.

Funding history

Date	Round	Amount	Type	Investors
Mar 2021	Growth equity	USD 130M	Equity	TCV, Alkeon Capital

Rounds as cited by Uback’s rankings. Equity, debt and grants are shown separately; only equity rounds count towards the valuation anchor.

Independent analyses

By industry professionals & analysts

Industry professionals and financial analysts can publish their own analysis of Hotmart as a PDF. It must answer at least one of these four questions, and stick to them:

AI valuation: $670MUndervalued or overvalued?

Versus competitorsHow does it compare?

Who should acquire itStrategic buyers, and why

Who should it acquireAcquisition targets, and why

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Analyses are the opinion of their authors, not of Uback. They are checked before publication.

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What the AI reads

Read by the AI at the next edition.

Comparable companies in Brazil

Full Brazil ranking →

Descomplica#29Edtech › online higher educationHundreds of M$Omie#15Fintech › SME ERP & financeHundreds of M$Neon#17Fintech › digital bankHundreds of M$Buser#14Mobility › intercity bus marketplaceHundreds of M$

Last updated: Oct 2026Report an error

Uback is a content publisher and an aggregator of non-binding expressions of interest. It provides no investment advice, receives no mandate and takes part in no transaction. Rankings, ranges and brackets are editorial estimates produced by AI, purely indicative.