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Instinct

Active#2 worldwide · Consumer assistants

AI assistant with its own phone number and computer that carries out errands by text message, such as booking travel, paying bills and ordering groceries; invite-only since August 2026.

HQUnited States
Last roundSeries C · Sep 2026

Uback rankings

How the AI ranks →
RankingTierRankEditionNext update
Consumer assistants · worldwideTop 17#2Edition 0 · Oct 202611 Mar 2027
Rank historyOct 2026 · #2 Consumer assistantsFirst edition: no movements yet.

Estimated valuation

AI · Consumer assistants ranking (worldwide)
≈ USD 10bnUSD 6.7–15bn · Decacorn
Anchor
Last known equity round: Series C · USD 1bn · Sep 2026
Published valuation
USD 10bn · Sep 2026

An indicative editorial estimate produced by AI, imperfect by nature: neither a financial valuation nor investment advice. Only the market sets a company’s value. Method

Funding history

DateRoundAmountTypeInvestors
Sep 2026Series CUSD 1bnEquitySequoia, Benchmark, Coatue

Follows a round at USD 2.5bn in August 2026 (Index Ventures, Benchmark).

Rounds as cited by Uback’s rankings. Equity, debt and grants are shown separately; only equity rounds count towards the valuation anchor.

Independent analyses

By industry professionals & analysts

Industry professionals and financial analysts can publish their own analysis of Instinct as a PDF. It must answer at least one of these four questions, and stick to them:

AI valuation: $10BUndervalued or overvalued?
Versus competitorsHow does it compare?
Who should acquire itStrategic buyers, and why
Who should it acquireAcquisition targets, and why
Publish an analysisName, role and LinkedIn shown · public sources only

Analyses are the opinion of their authors, not of Uback. They are checked before publication.

Comparable companies in consumer assistants

Full consumer assistants ranking →

Investors in Instinct: Sequoia Capital · Benchmark · Coatue

Last updated: Oct 2026Report an error

Uback is a content publisher and an aggregator of non-binding expressions of interest. It provides no investment advice, receives no mandate and takes part in no transaction. Rankings, ranges and brackets are editorial estimates produced by AI, purely indicative.