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Marshmallow

Active#19 in United Kingdom

Digital car insurer that prices cover with alternative data, including for drivers new to the UK.

Founded2017
HQLondon
RaisedUSD 250M+
Last roundEquity and debt · Apr 2025
Country of originUnited KingdomListed in the United Kingdom ranking
Where would you invest?United KingdomJurisdiction as cited by the ranking

Uback rankings

How the AI ranks →
RankingTierRankEditionNext update
United Kingdom · all sectorsTop 50#19Edition 0 · October 20263 Jan 2027
Rank historyOct 2026 · #19First edition: no movements yet.

Estimated valuation

AI · United Kingdom ranking
≈ USD 2bnUSD 1.6–2.5bn · Unicorn
Published valuation
USD 2bn · Apr 2025
AI adjustment
None

An indicative editorial estimate produced by AI, imperfect by nature: neither a financial valuation nor investment advice. Only the market sets a company’s value. Method

Funding history

USD 250M+ raised in total
DateRoundAmountTypeInvestors
Apr 2025Equity and debtUSD 90MDebtPortage, BlackRock, Columbia Lake

Apr 2025 , equity share undisclosed.

Rounds as cited by Uback’s rankings. Equity, debt and grants are shown separately; only equity rounds count towards the valuation anchor.

Independent analyses

By industry professionals & analysts

Industry professionals and financial analysts can publish their own analysis of Marshmallow as a PDF. It must answer at least one of these four questions, and stick to them:

AI valuation: $2BUndervalued or overvalued?
Versus competitorsHow does it compare?
Who should acquire itStrategic buyers, and why
Who should it acquireAcquisition targets, and why
Publish an analysisName, role and LinkedIn shown · public sources only

Analyses are the opinion of their authors, not of Uback. They are checked before publication.

Comparable companies in United Kingdom

Full United Kingdom ranking →

Investors in Marshmallow: Portage · BlackRock · Columbia Lake

Last updated: Oct 2026Report an error

Uback is a content publisher and an aggregator of non-binding expressions of interest. It provides no investment advice, receives no mandate and takes part in no transaction. Rankings, ranges and brackets are editorial estimates produced by AI, purely indicative.