Pineapple

Active#14 in South Africa

Estimated valuation · Digital insurer · South Africa

Digital short-term insurance platform in South Africa offering car, home and gadget cover through an app, with AI-assisted quotes and peer-group pricing.

Insurtech›digital insurer pineapple.co.za

Founded2017

HQJohannesburg

Last roundSeries B · Nov 2023

Country of originSouth AfricaListed in the South Africa ranking

Where would you invest?South AfricaJurisdiction as cited by the ranking

Estimated valuation

AI · South Africa ranking

≈ USD 110MUSD 73–160M · Hundreds of M$

Hundreds of k$

Millions $

Tens of M$

Hundreds of M$

Unicorn

Decacorn

Hectocorn

Anchor: Last known equity round: Series B · USD 21.3M · Nov 2023
AI adjustment: None

An indicative editorial estimate produced by AI, imperfect by nature: neither a financial valuation nor investment advice. Only the market sets a company’s value. Method

Uback rankings

How the AI ranks →

Ranking	Tier	Rank	Edition	Next update
South Africa · all sectors	Top 20	#14	Edition 0 · October 2026	17 Jan 2027

Rank historyOct 2026 · #14First edition: no movements yet.

Funding history

Date	Round	Amount	Type	Investors
Nov 2023	Series B	USD 21M	Equity	Futuregrowth, Talent10, MIC, Old Mutual ESD, Lireas Holdings, ASISA ESD Fund, E4E Africa

Rounds as cited by Uback’s rankings. Equity, debt and grants are shown separately; only equity rounds count towards the valuation anchor.

Independent analyses

By industry professionals & analysts

Industry professionals and financial analysts can publish their own analysis of Pineapple as a PDF. It must answer at least one of these four questions, and stick to them:

AI valuation: $110MUndervalued or overvalued?

Versus competitorsHow does it compare?

Who should acquire itStrategic buyers, and why

Who should it acquireAcquisition targets, and why

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Analyses are the opinion of their authors, not of Uback. They are checked before publication.

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What the AI reads

Read by the AI at the next edition.

Comparable companies in South Africa

Full South Africa ranking →

Naked#8Insurtech › digital insurerHundreds of M$Moment#13Fintech › payment infrastructureHundreds of M$Aerobotics#15Agritech › precision farmingTens of M$Carry1st#12Gaming › mobile games publisher and marketplaceHundreds of M$

Last updated: Oct 2026Report an error

Uback is a content publisher and an aggregator of non-binding expressions of interest. It provides no investment advice, receives no mandate and takes part in no transaction. Rankings, ranges and brackets are editorial estimates produced by AI, purely indicative.