Prima Assicurazioni

Active#3 in Italy

Estimated valuation · Insurance distribution · Italy

Online motor and home insurance provider that sells policies directly to Italian consumers through a digital platform, using data-driven pricing and an in-house claims and customer service operation.

Insurtech›online motor insurance prima.it

HQMilan

Last roundMajority stake · Nov 2025

Country of originItalyListed in the Italy ranking

Where would you invest?ItalyJurisdiction as cited by the ranking

Estimated valuation

AI · Italy ranking

≈ USD 1.14bnUSD 912M–1.4bn · Unicorn

Hundreds of k$

Millions $

Tens of M$

Hundreds of M$

Unicorn

Decacorn

Hectocorn

Published valuation: USD 1.1bn · Nov 2025
AI adjustment: None

In the Insurance distribution ranking (worldwide): ≈ USD 1.14bn · USD 912M–1.4bn · Unicorn.

An indicative editorial estimate produced by AI, imperfect by nature: neither a financial valuation nor investment advice. Only the market sets a company’s value. Method

Uback rankings

How the AI ranks →

Ranking	Tier	Rank	Edition	Next update
Italy · all sectors	Top 50	#3	Edition 0 · October 2026	12 Nov 2026
Insurance distribution · worldwide	Top 25	#1	Edition 0 · Oct 2026	21 Dec 2026

Rank historyOct 2026 · #1 Insurance distributionOct 2026 · #3 ItalyFirst edition: no movements yet.

Funding history

Date	Round	Amount	Type	Investors
Nov 2025	Majority stake	EUR 500M for 51%	Equity	AXA

At about EUR 980M.

Rounds as cited by Uback’s rankings. Equity, debt and grants are shown separately; only equity rounds count towards the valuation anchor.

Independent analyses

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What the AI reads

Read by the AI at the next edition.

Comparable companies in Italy

Full Italy ranking →

Bene Assicurazioni#17Insurtech › P&C insurerHundreds of M$Wopta Assicurazioni#31Insurtech › insurance distributionHundreds of M$Satispay#2Fintech › mobile paymentsUnicorn Scalapay#4Fintech › buy now pay laterHundreds of M$

Last updated: Oct 2026Report an error

Uback is a content publisher and an aggregator of non-binding expressions of interest. It provides no investment advice, receives no mandate and takes part in no transaction. Rankings, ranges and brackets are editorial estimates produced by AI, purely indicative.