Smartness

Active#44 in Italy

Estimated valuation · Hotel software · Italy

Develops AI software that automates pricing, revenue management and operations for hotels and holiday rentals, moving toward agents that run tasks for property managers.

Travel›hotel revenue management smartness.com

Founded2020

HQArco

Last roundSeries A · Dec 2023

Country of originItalyListed in the Italy ranking

Where would you invest?ItalyJurisdiction as cited by the ranking

Estimated valuation

AI · Italy ranking

≈ USD 62MUSD 41–93M · Tens of M$

Hundreds of k$

Millions $

Tens of M$

Hundreds of M$

Unicorn

Decacorn

Hectocorn

Anchor: Last known equity round: Series A · USD 12M · Dec 2023
AI adjustment: None

In the Hotel software ranking (worldwide): ≈ USD 62M · USD 41–93M · Tens of M$.

An indicative editorial estimate produced by AI, imperfect by nature: neither a financial valuation nor investment advice. Only the market sets a company’s value. Method

Uback rankings

How the AI ranks →

Ranking	Tier	Rank	Edition	Next update
Italy · all sectors	Top 50	#44	Edition 0 · October 2026	12 Nov 2026
Hotel software · worldwide	Top 16	#11	Edition 0 · Oct 2026	7 Mar 2027

Rank historyOct 2026 · #11 Hotel softwareOct 2026 · #44 ItalyFirst edition: no movements yet.

Funding history

Date	Round	Amount	Type	Investors
Dec 2023	Series A	USD 12M	Equity	Partech, The Techshop, Azimut

Series B of EUR 47M in May 2026 mixing new shares, share sales and debt (United Ventures, CDP Venture Capital).

Rounds as cited by Uback’s rankings. Equity, debt and grants are shown separately; only equity rounds count towards the valuation anchor.

Independent analyses

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What the AI reads

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Last updated: Oct 2026Report an error

Uback is a content publisher and an aggregator of non-binding expressions of interest. It provides no investment advice, receives no mandate and takes part in no transaction. Rankings, ranges and brackets are editorial estimates produced by AI, purely indicative.