BETA · In development—Rankings and features improve every week.Spotted an error?Tell us →
Sign in / Register

Sure

Active#9 worldwide · Embedded insurance

Estimated valuation · Embedded insurance · United States

Provides an embedded insurance platform and APIs that let brands, fintechs and marketplaces launch and distribute renters, auto, travel and other insurance programmes to their customers.

HQUnited States
Last roundSeries C · Oct 2021

Estimated valuation

AI · Embedded insurance ranking (worldwide)
≈ USD 170MUSD 110–260M · Hundreds of M$
Anchor
Last known equity round: Series C · USD 100M · Oct 2021

An indicative editorial estimate produced by AI, imperfect by nature: neither a financial valuation nor investment advice. Only the market sets a company’s value. Method

Uback rankings

How the AI ranks →
RankingTierRankEditionNext update
Embedded insurance · worldwideTop 33#9Edition 0 · Oct 202620 Dec 2026
Rank historyOct 2026 · #9 Embedded insuranceFirst edition: no movements yet.

Funding history

DateRoundAmountTypeInvestors
Oct 2021Series CUSD 100MEquityDeclaration Partners, Kinnevik, W. R. Berkley, Fintech Collective

Rounds as cited by Uback’s rankings. Equity, debt and grants are shown separately; only equity rounds count towards the valuation anchor.

Independent analyses

By industry professionals & analysts

Industry professionals and financial analysts can publish their own analysis of Sure as a PDF. It must answer at least one of these four questions, and stick to them:

AI valuation: $170MUndervalued or overvalued?
Versus competitorsHow does it compare?
Who should acquire itStrategic buyers, and why
Who should it acquireAcquisition targets, and why
Publish an analysisName, role and LinkedIn shown · public sources only

Analyses are the opinion of their authors, not of Uback. They are checked before publication.

Comparable companies in embedded insurance

Full embedded insurance ranking →

Last updated: Oct 2026Report an error

Uback is a content publisher and an aggregator of non-binding expressions of interest. It provides no investment advice, receives no mandate and takes part in no transaction. Rankings, ranges and brackets are editorial estimates produced by AI, purely indicative.