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Trax Retail

Active#6 worldwide · POS & retail tech

Estimated valuation · POS & retail tech · Singapore

Computer-vision shelf recognition and retail execution platform that turns store images into data on availability, pricing and compliance for consumer brands and retailers.

HQSingapore
Last roundSeries E · Apr 2021

Estimated valuation

AI · POS & retail tech ranking (worldwide)
≈ USD 1.8bnUSD 1.2–2.6bn · Unicorn
Anchor
Last known equity round: Series E · USD 340M · Apr 2021

An indicative editorial estimate produced by AI, imperfect by nature: neither a financial valuation nor investment advice. Only the market sets a company’s value. Method

Uback rankings

How the AI ranks →
RankingTierRankEditionNext update
POS & retail tech · worldwideTop 50#6Edition 0 · Oct 202614 Nov 2026
Rank historyOct 2026 · #6 POS & retail techFirst edition: no movements yet.

Funding history

DateRoundAmountTypeInvestors
Apr 2021Series EUSD 340MEquitySoftBank Vision Fund, BlackRock-managed funds, OMERS, Sony Innovation Fund

USD 640M Series E, of which about USD 300M bought existing shares.

Rounds as cited by Uback’s rankings. Equity, debt and grants are shown separately; only equity rounds count towards the valuation anchor.

Independent analyses

By industry professionals & analysts

Industry professionals and financial analysts can publish their own analysis of Trax Retail as a PDF. It must answer at least one of these four questions, and stick to them:

AI valuation: $1.8BUndervalued or overvalued?
Versus competitorsHow does it compare?
Who should acquire itStrategic buyers, and why
Who should it acquireAcquisition targets, and why
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Analyses are the opinion of their authors, not of Uback. They are checked before publication.

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Last updated: Oct 2026Report an error

Uback is a content publisher and an aggregator of non-binding expressions of interest. It provides no investment advice, receives no mandate and takes part in no transaction. Rankings, ranges and brackets are editorial estimates produced by AI, purely indicative.