Later

Active#11 worldwide · Marketing automation

Estimated valuation · Marketing automation · United States

Offers social media management and influencer marketing software that helps brands plan content, run creator programmes and measure social and creator-driven sales.

Business software›Marketing automation later.com

HQUnited States

Last roundGrowth · Apr 2022

Estimated valuation

AI · Marketing automation ranking (worldwide)

≈ USD 700MUSD 460M–1bn · Hundreds of M$

Hundreds of k$

Millions $

Tens of M$

Hundreds of M$

Unicorn

Decacorn

Hectocorn

Anchor: Last known equity round: Growth · USD 135M · Apr 2022

An indicative editorial estimate produced by AI, imperfect by nature: neither a financial valuation nor investment advice. Only the market sets a company’s value. Method

Uback rankings

How the AI ranks →

Ranking	Tier	Rank	Edition	Next update
Marketing automation · worldwide	Top 49	#11	Edition 0 · Oct 2026	10 Mar 2027

Rank historyOct 2026 · #11 Marketing automationFirst edition: no movements yet.

Funding history

Date	Round	Amount	Type	Investors
Apr 2022	Growth	USD 135M	Equity	Summit Partners

Raised by Mavrck, which simultaneously acquired Vancouver-based Later and took its name; Summit also funded the USD 250M Mavely merger in Jan 2025 (amount undisclosed)..

Rounds as cited by Uback’s rankings. Equity, debt and grants are shown separately; only equity rounds count towards the valuation anchor.

Independent analyses

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What the AI reads

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Full marketing automation ranking →

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Last updated: Oct 2026Report an error

Uback is a content publisher and an aggregator of non-binding expressions of interest. It provides no investment advice, receives no mandate and takes part in no transaction. Rankings, ranges and brackets are editorial estimates produced by AI, purely indicative.