Global segment ranking · Business software › Sales & marketing
The world’s most valuable marketing automation startups
Companies whose main product automates or powers marketing to customers and audiences: email, SMS, push and WhatsApp campaign platforms, customer data platforms and personalisation engines, AI tools that write marketing content, social media management and listening, and loyalty, reviews and referral programmes. Ranked worldwide by AI-estimated valuation, with listed pure players shown in grey at their market value for reference. The market sets the value; AI models estimate it.
Key metrics for this segment: key milestone. Figures as published by each company or the press, dated, not recalculated. The AIs weigh them alongside funding history and comparables.
Not in this segment. Listed, so not ranked: Zeta Global, Klaviyo, Braze, Sprout Social and Dotdigital (shown in grey), and Agillic, Zenvia, Plaid (KARTE), Kaizen Platform and Weimob. Bought: Bluecore (Insider), Lytics (Contentstack), mParticle (Rokt), Census (Fivetran), ActionIQ (Uniphore), MailerLite (Vercom), Blueshift (BlueConic), Segmentify (Unifonic), RD Station (TOTVS), Linkflow, Copy.ai (Fullcast), AdCreative.ai (Appier), Pencil (Brandtech), Planable (SE Ranking), Talkwalker (Hootsuite), Brandwatch (Cision), Khoros (IgniteTech); Interakt belongs to Jio Haptik and Emplifi was formed by Audax. No equity round in the last ten years: Hootsuite, Persado, Smile.io. No outside equity of at least USD 1M found: Omnisend, AiSensy, Netcore Cloud. In other segments: CRM suites (HubSpot, LeadSquared) under CRM; sales prospecting and intent data under Sales intelligence; customer-support messaging (Sprinklr, Blip, Podium) under AI contact centers and customer service; messaging APIs (Gupshup, Unifonic); advertising technology (Pixis); website testing (AB Tasty, Kameleoon); enterprise AI writing (Writer) under Enterprise agents; iKala, mostly a cloud services reseller. A company appears in one segment only. Method
The segment at a glance
49companies ranked
6companies on the radar
14countries in the ranking
5listed benchmarks
Sources: Company announcements, TechCrunch, Sifted, Calcalist, Globes, Inc42, Entrackr, Tech in Asia, DealStreetAsia, Bridge, 36Kr, Bloomberg, Reuters, and investor announcements. Intention counters will be shown above a threshold of amount and number of Backers.
Rankings by region
Filter the ranking and the Radar. Ranks stay worldwide. Regional pages: Asia · Europe · Latin America & Caribbean · Middle East & North Africa · North America.Global ranking · Marketing automation
Snapshot26 Oct 2026A snapshot taken on 26 Oct 2026
This ranking shows the startups as they stood on 26 Oct 2026. Funding rounds, valuations and other events announced after that date are not included yet. They will be taken into account in the next edition, scheduled for 10 Mar 2027.
Spotted a more recent round? Tell us →First edition: no movements yet.
This ranking shows the startups as they stood on 26 Oct 2026. Funding rounds, valuations and other events announced after that date are not included yet. They will be taken into account in the next edition, scheduled for 10 Mar 2027.
Spotted a more recent round? Tell us →First edition: no movements yet.
World · 49 ranked companies
| # | Company | Last round · Key metrics | AI valuation | Pool of InterestsInterest: a free, non-binding declaration on a company, or on a sector within an area, made during the free phase of a pool. Pool: all the Interests declared on the same target. This column shows the number of Backers and the combined amount of their tickets, to validated members only. Terms for Backers → | BackBacking a startup on Uback (pronounced “you back”) can be done in two ways: Interest · free: a non-binding declaration that signals your demand for a company or a sector. You can move or withdraw it at any time, with up to 5 at once. Intention · coming soon: a paid, confirmed declaration, still non-binding. Once its pool reaches critical mass, it is presented to a company by a partner desk. Neither is an order nor a commitment to invest. Terms for Backers → |
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| — | Zeta GlobalListed · NYSE · ZETA | USD 7.64bnMarket cap · Sep 2026Listed company · not ranked | |||
| — | KlaviyoListed · NYSE · KVYO | USD 6.35bnMarket cap · Oct 2026Listed company · not ranked | |||
| — | BrazeListed · Nasdaq · BRZE | USD 5.09bnMarket cap · Oct 2026Listed company · not ranked | |||
| 1 | Brevo#6 in FranceOffers small and mid-sized businesses an all-in-one platform for email, SMS and WhatsApp campaigns, marketing automation, CRM and loyalty programmes, sold on a freemium subscription model. · Controlled by General Atlantic and Oakley Capital (25% each) with Bpifrance and Bridgepoint (24% combined); founders/management 26% (per multiples.vc) | Series C · USD 583M · Dec 2025ARR expected above EUR 200M in 2025 · Dec 2025 | Last known equity round: Series C · USD 583M · Dec 2025 (General Atlantic, Oakley Capital)Method | Be the first | Back |
| 2 | HightouchProvides a composable customer data platform and AI decisioning agents that activate data from cloud warehouses into marketing tools to personalise and optimise campaigns. | Series D · USD 150M · Apr 2026Growth above 100% in each of the past two years (company) · Apr 2026 | Last known equity round: Series D · USD 150M · Apr 2026 (Goldman Sachs Alternatives, Bain Capital Ventures; ICONIQ, Sapphire Ventures, Amplify Partners, Y Combinator) Published valuation: USD 2.8bn (Apr 2026)Method |
Be the first | Back |
| 3 | InsiderRuns an AI customer engagement platform that unifies customer data and orchestrates personalised journeys across email, SMS, WhatsApp, push, web and app for retail and consumer brands. | Series E · USD 500M · Nov 2024Key metrics not disclosed | Last known equity round: Series E · USD 500M · Nov 2024 (General Atlantic); Primary/secondary split not disclosed by Bloomberg.Method | Be the first | Back |
| 4 | AttentiveProvides e-commerce and consumer brands with an AI-driven SMS, email, push and RCS marketing platform that captures subscribers and automates personalised, behaviour-triggered campaigns. | Series E · USD 470M · Mar 2021ARR above USD 500M in 2024 (company) · Jan 2025 | Last known equity round: Series E · USD 470M · Mar 2021 (Wellington Management; Sequoia Capital, Coatue, Bain Capital Ventures, Tiger Global); Total raised ~USD 864MMethod | Be the first | Back |
| 5 | ActiveCampaignSells small and mid-sized businesses an email marketing and customer experience automation platform with CRM, SMS and WhatsApp messaging, built around visual automation workflows. | Series C · USD 240M · Apr 2021Revenue of about USD 250M in 2024 · 2024 | Last known equity round: Series C · USD 240M · Apr 2021 (Tiger Global; Dragoneer Investment Group, Susquehanna Growth Equity, Silversmith Capital Partners)Method | Be the first | Back |
| 6 | Yotpo#30 in IsraelProvides an ecommerce retention marketing platform that lets online brands collect reviews and user-generated content and run loyalty and referral programmes. | Series F · USD 230M · Mar 2021Key metrics not disclosed | Last known equity round: Series F · USD 230M · Mar 2021 (Bessemer Venture Partners, Tiger Global)Method | Be the first | Back |
| 7 | IterableDelivers a cross-channel customer engagement platform that lets consumer brands orchestrate personalised email, SMS, push and in-app journeys using real-time data and AI optimisation. | Series E · USD 200M · Jun 2021ARR above USD 100M (company announcement) · c. 2021 | Last known equity round: Series E · USD 200M · Jun 2021 (Viking Global Investors; Silver Lake, CRV, Blue Cloud Ventures, Index Ventures)Method | Be the first | Back |
| 8 | BloomreachSells an AI-powered commerce experience platform combining a customer data platform, marketing automation and product search to personalise email, SMS and on-site experiences for retailers. | Series F · USD 175M · Feb 2022Over 850 client brands · Feb 2022 | Last known equity round: Series F · USD 175M · Feb 2022 (Goldman Sachs Asset Management; Bain Capital Ventures, Sixth Street Partners)Method | Be the first | Back |
| — | Sprout SocialListed · Nasdaq · SPT | USD 750MMarket cap · Oct 2026Listed company · not ranked | |||
| 9 | MoEngage#43 in IndiaProvides an AI customer engagement platform that lets consumer brands analyse user behaviour and automate personalised campaigns across push, email, SMS, WhatsApp, in-app and web. | Series F · USD 150M · Nov 2025Key metrics not disclosed | Last known equity round: Series F · USD 150M · Nov 2025 (ChrysCapital; Dragon Funds, Schroders Capital) Published valuation: USD 750M (Nov 2025)Method |
Be the first | Back |
| 10 | ManychatProvides a no-code chat automation platform that lets brands and creators run marketing conversations and lead capture on Instagram, WhatsApp, TikTok, Messenger and Telegram. | Series B · USD 140M · Apr 2025About 1.5 million customers in 170 countries · Apr 2025 | Last known equity round: Series B · USD 140M · Apr 2025 (Summit Partners)Method | Be the first | Back |
| 11 | LaterOffers social media management and influencer marketing software that helps brands plan content, run creator programmes and measure social and creator-driven sales. | Growth · USD 135M · Apr 2022Key metrics not disclosed | Last known equity round: Growth · USD 135M · Apr 2022 (Summit Partners); Raised by Mavrck, which simultaneously acquired Vancouver-based Later and took its name; Summit also funded the USD 250M Mavely merger in Jan 2025 (amount undisclosed).Method | Be the first | Back |
| 12 | Talon.OneProvides an API-first promotions and loyalty engine that lets enterprise retailers and brands run coupons, discounts, referral and loyalty programmes across channels. | Growth · USD 135M · Jul 2025Over 270 global brands as customers · Jul 2025 | Last known equity round: Growth · USD 135M · Jul 2025 (Silversmith Capital Partners, Meritech Capital; CRV)Method | Be the first | Back |
| 13 | JasperProvides an AI content platform that lets enterprise marketing teams generate on-brand copy, campaigns and assets through agents, brand voice controls and workflow integrations. | Series A · USD 125M · Oct 2022Recurring revenue of about USD 80M in 2022 · Dec 2022 | Last known equity round: Series A · USD 125M · Oct 2022 (Insight Partners; Coatue, Bessemer Venture Partners, IVP, Foundation Capital)Method | Be the first | Back |
| 14 | CleverTapOffers an all-in-one engagement platform that helps mobile-first consumer brands segment users, run omnichannel campaigns and personalise app and web experiences using real-time behavioural data. | Series D · USD 105M · Aug 2022Key metrics not disclosed | Last known equity round: Series D · USD 105M · Aug 2022 (CDPQ; Tiger Global, Sequoia India, IIFL AMC Tech Fund)Method | Be the first | Back |
| 15 | AmperityProvides consumer brands with an AI-powered customer data platform that resolves identities and unifies customer records so marketing teams can segment and activate audiences. | Series D · USD 100M · Jul 2021Key metrics not disclosed | Last known equity round: Series D · USD 100M · Jul 2021 (HighSage Ventures; Tiger Global, Declaration Partners, Madrona Venture Group, Madera Technology Partners)Method | Be the first | Back |
| 16 | TypefaceOffers a generative AI platform that helps enterprise marketers create personalised, brand-consistent content across email, ads and web, connected to customer data and marketing clouds. | Series B · USD 100M · Jul 2023Key metrics not disclosed | Last known equity round: Series B · USD 100M · Jul 2023 (Salesforce Ventures; Lightspeed, GV, Menlo Ventures, M12)Method | Be the first | Back |
| 17 | TezignProvides a content technology platform combining digital asset management and generative AI so brands can create, manage and distribute marketing content at scale. | Series C · USD 100M · Mar 2021Key metrics not disclosed | Last known equity round: Series C · USD 100M · Mar 2021 (Temasek; C Ventures, Unicorn Capital Partners, SBCVC, HongShan); Total of Series C after second tranche.Method | Not open to BackersCompanies based in mainland China are ranked like any other startup, but Uback does not open pools on them: capital controls and offshore (VIE) structures make minority deals impractical for our Backers. You can still declare an interest in this segment → |
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| 18 | TealiumProvides a real-time customer data platform and tag management system that collects, unifies and routes first-party customer data to marketing and analytics tools. | Series G · USD 96M · Feb 2021Key metrics not disclosed | Last known equity round: Series G · USD 96M · Feb 2021 (Georgian, Silver Lake)Method | Be the first | Back |
| 19 | DataXDevelops b→dash, a no-code data marketing platform that lets Japanese companies integrate customer data and automate email, LINE and web marketing campaigns. | Series D · USD 94M · Aug 2019Key metrics not disclosed | Last known equity round: Series D · USD 94M · Aug 2019 (KKR; Goldman Sachs, Japan Co-Invest, Daiwa Corporate Investment); ¥10bn equity (third-party allotment) ≈ USD 94M at ~106 JPY/USD (Aug 2019). Cumulative ¥14.5bn.Method | Be the first | Back |
| 20 | OptimoveProvides a customer-led marketing platform that uses AI to segment customers, plan and orchestrate multichannel CRM campaigns and measure their incremental impact, notably for gaming and retail. | Growth round · USD 75M · Sep 2021Key metrics not disclosed | Last known equity round: Growth round · USD 75M · Sep 2021 (Summit Partners)Method | Be the first | Back |
| 21 | PostscriptRuns an SMS and MMS marketing platform for Shopify merchants, letting online stores build subscriber lists and send automated, personalised text campaigns and conversational sales messages. | Series C · USD 65M · Jun 2022Key metrics not disclosed | Last known equity round: Series C · USD 65M · Jun 2022 (01 Advisors; Twilio Ventures, Expanding Capital, MXV Capital, Greylock)Method | Be the first | Back |
| 22 | MessageGearsProvides enterprise marketers with a warehouse-connected messaging platform that sends personalised email, SMS and push campaigns directly from their own customer data. | Series D · USD 62M · Dec 2022Key metrics not disclosed | Last known equity round: Series D · USD 62M · Dec 2022 (Long Ridge Equity Partners; Argentum Group, Atlanta Ventures)Method | Be the first | Back |
| 23 | BirdeyeProvides reputation and customer experience marketing software that helps multi-location businesses collect reviews, manage listings, message customers and run local marketing. | Series C · USD 60M · Mar 2022Used by more than 80,000 businesses · Mar 2022 | Last known equity round: Series C · USD 60M · Mar 2022 (Accel-KKR)Method | Be the first | Back |
| 24 | RudderStackProvides a warehouse-native customer data platform that collects event data, builds customer profiles and streams them to marketing and analytics tools for data teams. | Series B · USD 56M · Feb 2022Key metrics not disclosed | Last known equity round: Series B · USD 56M · Feb 2022 (Insight Partners; Kleiner Perkins, S28 Capital)Method | Be the first | Back |
| 25 | Movable InkProvides marketers with an AI content generation and personalisation platform that assembles individualised visuals and content in emails, apps and web at the moment of opening. | Series D · USD 55M · Apr 2022Key metrics not disclosed | Last known equity round: Series D · USD 55M · Apr 2022 (Silver Lake; Contour Venture Partners, Intel Capital)Method | Be the first | Back |
| 26 | Simon DataProvides a warehouse-native customer data platform that lets marketing teams build audiences from Snowflake data and orchestrate personalised campaigns across channels. | Series D · USD 54M · Aug 2023Key metrics not disclosed | Last known equity round: Series D · USD 54M · Aug 2023 (Macquarie Capital; Polaris, 406 Ventures, F-Prime)Method | Be the first | Back |
| 27 | OneSignalProvides a customer messaging platform that lets developers and marketers send push notifications, in-app messages, email and SMS through a free tier and usage-based plans. | Series C · USD 50M · Sep 2022Over 10 billion notifications processed per day · Sep 2022 | Last known equity round: Series C · USD 50M · Sep 2022 (BAM Elevate; SignalFire)Method | Be the first | Back |
| 28 | CordialProvides a cross-channel marketing platform for enterprise consumer brands, unifying customer data to automate personalised email, SMS and mobile app messages. | Series C · USD 50M · Jul 2022Over 600 brand customers · Jul 2022 | Last known equity round: Series C · USD 50M · Jul 2022 (NewSpring; ABS Capital)Method | Be the first | Back |
| — | DotdigitalListed · LSE AIM · DOTD | USD 218MMarket cap · Oct 2026Listed company · not ranked | |||
| 29 | OmetriaProvides retailers with a customer data and marketing platform that unifies shopper data and automates personalised email, SMS and app campaigns using predictive insights. | Series C · USD 40M · Nov 2021Key metrics not disclosed | Last known equity round: Series C · USD 40M · Nov 2021 (InfraVia Growth; Octopus Ventures, Sonae IM, Summit Action, Adjuvo)Method | Be the first | Back |
| 30 | OkendoProvides a customer marketing platform for Shopify brands that collects reviews, user-generated content, surveys and loyalty data to drive conversion and retention. | Series A · USD 26M · Jul 2022More than 5,000 D2C brands; ARR doubled year over year · Jul 2022 | Last known equity round: Series A · USD 26M · Jul 2022 (Base10 Partners; Craft Ventures, Index Ventures)Method | Be the first | Back |
| 31 | AirshipOffers a mobile customer engagement platform that lets brands send push notifications, in-app messages, SMS and mobile wallet passes and optimise app experiences and app store presence. | Series F · USD 25M · Jun 2018Key metrics not disclosed | Last known equity round: Series F · USD 25M · Jun 2018 (Foundry Group)Method | Be the first | Back |
| 32 | Mention MeProvides a referral marketing platform that lets consumer brands run and optimise refer-a-friend programmes with A/B testing, attribution and customer advocacy insights. | Series B · USD 25M · Jan 2022More than 450 brands; 4 million referrals delivered · Jan 2022 | Last known equity round: Series B · USD 25M · Jan 2022 (Octopus Ventures; Eight Roads Ventures)Method | Be the first | Back |
| 33 | WatiBuilds a WhatsApp Business API platform that lets small and mid-sized businesses broadcast marketing campaigns, automate chatbot flows and manage customer conversations in a shared inbox. | Series B · USD 23M · Oct 2022More than 6,000 customers in 75 countries · Oct 2022 | Last known equity round: Series B · USD 23M · Oct 2022 (Tiger Global; Sequoia Capital India & SEA, DST Global Partners, Shopify)Method | Be the first | Back |
| 34 | AnywordProvides an AI copywriting platform that generates and scores marketing text for ads, emails and landing pages using predicted performance data. | Series B · USD 21M · Nov 2021Key metrics not disclosed | Last known equity round: Series B · USD 21M · Nov 2021Method | Be the first | Back |
| 35 | WebEngageProvides a customer data and marketing automation platform that consumer businesses use to build cross-channel journeys over email, SMS, WhatsApp, push and on-site messages. | Series B · USD 20M · Aug 2022Key metrics not disclosed | Last known equity round: Series B · USD 20M · Aug 2022 (Singularity Growth Opportunities Fund, SWC Global; Unmaj Corporation, NB Ventures, India Quotient, Blume Ventures)Method | Be the first | Back |
| 36 | AgorapulseProvides a social media management tool for SMEs and agencies to publish, moderate inboxes, monitor mentions and report on performance across social networks. | Series A · USD 18.2M · Sep 2019Revenue of EUR 25M combined with Mention, 9,000 customers · Apr 2025 | Last known equity round: Series A · USD 18.2M · Sep 2019 (Hi Inov; Cipio Partners, Entrepreneur Venture); EUR 16.5M, converted at ~1.10 USD/EUR (Sept 2019).Method | Be the first | Back |
| 37 | ConvertlabProvides a marketing cloud for Chinese enterprises that unifies customer profiles across digital channels and automates segmented, cross-channel marketing campaigns. | Series B · USD 15.2M · Nov 2020Key metrics not disclosed | Last known equity round: Series B · USD 15.2M · Nov 2020 (Tencent Investment; Lightspeed China Partners, Befor Capital); RMB 100M+ (≈USD 15.2M at Nov 2020 rate). A later Series C (Sep 2021, Zhongwei Capital, IDG Capital, Sanyi Capital) had an undisclosed amount.Method | Not open to BackersCompanies based in mainland China are ranked like any other startup, but Uback does not open pools on them: capital controls and offshore (VIE) structures make minority deals impractical for our Backers. You can still declare an interest in this segment → |
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| 38 | Treble.aiOffers a WhatsApp automation platform that lets companies run outbound conversational campaigns, collect customer data and automate sales and service conversations at scale. | Series A · USD 15M · Jul 2022Key metrics not disclosed | Last known equity round: Series A · USD 15M · Jul 2022 (Tiger Global)Method | Be the first | Back |
| 39 | LoyaltyLionProvides loyalty and engagement software for ecommerce merchants on Shopify and other platforms to run points, rewards and referral programmes using customer data. | Series A · USD 12.5M · Mar 2021Key metrics not disclosed | Last known equity round: Series A · USD 12.5M · Mar 2021 (Kennet Partners)Method | Be the first | Back |
| 40 | SplioProvides retailers and consumer brands with an AI-powered CRM and loyalty marketing platform that predicts customer intent and automates personalised email, SMS and wallet campaigns. | Series B · USD 11M · Sep 2019ARR of about EUR 30M (company) · Mar 2023 | Last known equity round: Series B · USD 11M · Sep 2019 (Ring Capital, Swen Capital Partners; Bpifrance, Amundi PEF); EUR 10M at ~1.10Method | Be the first | Back |
| 41 | DatarizeOffers a CRM marketing platform for e-commerce stores that analyses on-site customer data and automates segmented, personalised messaging campaigns, including on Shopify. | Series B · USD 11M · May 2024500+ clients, revenue tripled year on year · May 2024 | Last known equity round: Series B · USD 11M · May 2024 (Atinum Investment; Stonebridge Ventures, Mirae Asset Venture Investment); KRW 15bn ≈ USD 11M (as reported).Method | Be the first | Back |
| 42 | AntavoProvides an enterprise loyalty cloud that lets retailers and brands design, run and analyse omnichannel loyalty programmes with points, tiers, rewards and gamification. | Series A · USD 10.1M · Nov 2022Revenue grew 3.2x year over year · 2022 | Last known equity round: Series A · USD 10.1M · Nov 2022 (Euroventures; Lead Ventures, iEurope, Innovation Nest, Zoltan Vardy); EUR 10M, converted at ~1.01 USD/EUR (Nov 2022).Method | Be the first | Back |
| 43 | OmniChat BrasilRuns a chat commerce platform that lets retailers sell and run campaigns over WhatsApp, with AI sales agents handling conversations from first message to payment. | Series A · USD 9M · Jun 2025Revenue of BRL 65M in 2025, targeting BRL 100M in 2026 · Feb 2026 | Last known equity round: Series A · USD 9M · Jun 2025 (Quartzo Capital, Altitude Ventures; Honey Island, Kaszek); BRL 50M; USD figure as reported by LatamList. Series label not stated by sources.Method | Be the first | Back |
| 44 | SleekFlowProvides an omnichannel conversation platform that lets brands run WhatsApp and social messaging campaigns, automate chat flows and sell through messaging apps. | Series A extension · USD 7M · Aug 2024Key metrics not disclosed | Last known equity round: Series A extension · USD 7M · Aug 2024 (Atinum Investment); Reported as USD 7M with Atinum Investment; exact series label not confirmed.Method | Be the first | Back |
| 45 | LimeChatBuilds a conversational marketing platform for direct-to-consumer brands that sells and runs retention campaigns through WhatsApp, Instagram and Messenger with AI assistants. | Seed · USD 4.2M · Apr 2022Key metrics not disclosed | Last known equity round: Seed · USD 4.2M · Apr 2022 (Stellaris Venture Partners; pi Ventures, Titan Capital)Method | Be the first | Back |
| 46 | GallaboxProvides a no-code WhatsApp platform for small and mid-sized businesses combining AI chatbots for lead qualification, drip marketing campaigns and a shared team inbox. | Seed · USD 3.5M · Jan 2025Over 10,000 businesses in 45 countries · Jan 2025 | Last known equity round: Seed · USD 3.5M · Jan 2025 (FUSE; Prime Venture Partners, Neon Fund); Total raised USD 5M since 2021.Method | Be the first | Back |
| 47 | MailmodoProvides an email marketing platform that lets businesses send interactive AMP emails with forms, carts and widgets inside the inbox, plus automated campaign journeys. | Seed · USD 2M · Jul 2021Key metrics not disclosed | Last known equity round: Seed · USD 2M · Jul 2021 (Sequoia Capital India Surge, Y Combinator)Method | Be the first | Back |
| 48 | YouScanProvides an AI social listening platform with image recognition that lets brands and agencies monitor conversations, visual mentions and consumer trends on social media. | Extension · USD 2M · Jul 2022Key metrics not disclosed | Last known equity round: Extension · USD 2M · Jul 2022 (VNV Global, Hype Ventures)Method | Be the first | Back |
| 49 | OmnichatOffers an omnichannel chat commerce platform that lets retailers run WhatsApp, LINE and social messaging campaigns, AI agents and conversational sales across Asian markets. | Pre-Series A · USD 1.8M · Apr 2022ARR above USD 10M, 5,000+ business customers (company-provided) · Feb 2025 | Last known equity round: Pre-Series A · USD 1.8M · Apr 2022 (AppWorks, 91APP, Palm Drive Capital, Cornerstone Ventures)Method | Be the first | Back |
Back · Backing on Uback (pronounced “you back”) means declaring an Interest (free) or an Intention (coming soon). Backing does not mean that this company is raising funds or that a shareholder is selling shares, and it is not a commitment to invest. Any deal, through a funding round or a sale by an existing shareholder, is handled by a partner desk: the Fundraising Desk of the country for a round, the Secondary Sales Desk assigned to the company for a sale. · Terms
Corporate investor? Back the startups of your own segment
No ranked company in this region yet: see the Radar.
Ranking in descending order of AI-estimated valuation, based on public information, with no human intervention on the order. The valuations, ranges and brackets shown are editorial estimates produced by AI, purely indicative and imperfect by nature: neither a financial valuation, nor an offer, nor investment advice. Only the market sets a company’s value, through a funding round or a sale. Ranking established by Claude (Anthropic) from public information, following the published rules. A consensus of several AIs will apply from 1 December 2026. Eligibility: at least $1M raised in equity, non-listed company, main activity in this segment (marketing automation). Country shown is the country of main operations. Request a correction · Full method →
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Challengers
A registered company raising funds that is not in the ranking will be able, for a fee, to appear in a separate list labelled “Challengers”, for a set period, with a memo available to verified Backers. The listing has no effect on the ranking. Not open yet.
Sponsored space · no Challenger listed yet
Radar · known eligible companies, not ranked
Sorted by date of last round, with no judgement and no AI call.
- Metricool · Spain · EuropeSep 2024Back
- Zeotap · Germany · EuropeNov 2022; Amount undisclosedBack
- Customer.io · United States · North AmericaMar 2022; Amount undisclosed by the company; Sacra cites USD 29.9M, which equals the reported 2021 ARR and may be a confusionBack
- Jacquard · United Kingdom · EuropeMar 2022Back
- Tanma SCRM · China · AsiaJan 2022; Reported as '千万美元' (tens of millions of USD, unspecified).Not open to BackersCompanies based in mainland China are ranked like any other startup, but Uback does not open pools on them: capital controls and offshore (VIE) structures make minority deals impractical for our Backers.
You can still declare an interest in this segment → - Repro · Japan · AsiaFeb 2020; About ¥3bn including bank loans; equity share not disclosed. Cumulative ~¥3.5bn.Back
No company on the radar in this region yet.
Listed benchmarks
Not ranked: no intention is possible on a listed company.
- Zeta Global · United StatesNYSE · ZETA · USD 7.64bn (Sep 2026)
- Klaviyo · United StatesNYSE · KVYO · USD 6.35bn (Oct 2026)
- Braze · United StatesNasdaq · BRZE · USD 5.09bn (Oct 2026)
- Sprout Social · United StatesNasdaq · SPT · USD 750M (Oct 2026)
- Dotdigital · United KingdomLSE AIM · DOTD · USD 218M (Oct 2026)
Sources and method for this segment
Calendar. Global segment rankings are published twice a year. Next edition: March 10, 2027.
Eligibility. At least $1M raised in equity, non-listed company, main activity in this segment (marketing automation). A company appears in one segment only.
Sources. Company announcements, TechCrunch, Sifted, Calcalist, Globes, Inc42, Entrackr, Tech in Asia, DealStreetAsia, Bridge, 36Kr, Bloomberg, Reuters, and investor announcements.