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Ometria

Active#29 worldwide · Marketing automation

Estimated valuation · Marketing automation · United Kingdom

Provides retailers with a customer data and marketing platform that unifies shopper data and automates personalised email, SMS and app campaigns using predictive insights.

HQUnited Kingdom
Last roundSeries C · Nov 2021

Estimated valuation

AI · Marketing automation ranking (worldwide)
≈ USD 210MUSD 100–410M · Hundreds of M$
Anchor
Last known equity round: Series C · USD 40M · Nov 2021

An indicative editorial estimate produced by AI, imperfect by nature: neither a financial valuation nor investment advice. Only the market sets a company’s value. Method

Uback rankings

How the AI ranks →
RankingTierRankEditionNext update
Marketing automation · worldwideTop 49#29Edition 0 · Oct 202610 Mar 2027
Rank historyOct 2026 · #29 Marketing automationFirst edition: no movements yet.

Funding history

DateRoundAmountTypeInvestors
Nov 2021Series CUSD 40MEquityInfraVia Growth, Octopus Ventures, Sonae IM, Summit Action, Adjuvo

Rounds as cited by Uback’s rankings. Equity, debt and grants are shown separately; only equity rounds count towards the valuation anchor.

Independent analyses

By industry professionals & analysts

Industry professionals and financial analysts can publish their own analysis of Ometria as a PDF. It must answer at least one of these four questions, and stick to them:

AI valuation: $210MUndervalued or overvalued?
Versus competitorsHow does it compare?
Who should acquire itStrategic buyers, and why
Who should it acquireAcquisition targets, and why
Publish an analysisName, role and LinkedIn shown · public sources only

Analyses are the opinion of their authors, not of Uback. They are checked before publication.

Comparable companies in marketing automation

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Last updated: Oct 2026Report an error

Uback is a content publisher and an aggregator of non-binding expressions of interest. It provides no investment advice, receives no mandate and takes part in no transaction. Rankings, ranges and brackets are editorial estimates produced by AI, purely indicative.