Salla

Active#7 worldwide · Store builders

Estimated valuation · Store builders · Saudi Arabia

Platform that lets merchants in Saudi Arabia and the Gulf create Arabic online stores and handle payments, shipping, marketing and apps from one dashboard.

Commerce & consumer›Store builders

HQSaudi Arabia

Last roundPre-IPO round · Mar 2024

Estimated valuation

AI · Store builders ranking (worldwide)

≈ USD 670MUSD 450M–1bn · Hundreds of M$

Hundreds of k$

Millions $

Tens of M$

Hundreds of M$

Unicorn

Decacorn

Hectocorn

Anchor: Last known equity round: Pre-IPO round · USD 130M · Mar 2024

An indicative editorial estimate produced by AI, imperfect by nature: neither a financial valuation nor investment advice. Only the market sets a company’s value. Method

Uback rankings

How the AI ranks →

Ranking	Tier	Rank	Edition	Next update
Store builders · worldwide	Top 30	#7	Edition 0 · Oct 2026	24 Nov 2026

Rank historyOct 2026 · #7 Store buildersFirst edition: no movements yet.

Funding history

Date	Round	Amount	Type	Investors
Mar 2024	Pre-IPO round	USD 130M	Equity	Investcorp, Sanabil Investments, STV

Rounds as cited by Uback’s rankings. Equity, debt and grants are shown separately; only equity rounds count towards the valuation anchor.

Independent analyses

By industry professionals & analysts

Industry professionals and financial analysts can publish their own analysis of Salla as a PDF. It must answer at least one of these four questions, and stick to them:

AI valuation: $670MUndervalued or overvalued?

Versus competitorsHow does it compare?

Who should acquire itStrategic buyers, and why

Who should it acquireAcquisition targets, and why

Publish an analysisName, role and LinkedIn shown · public sources only

Analyses are the opinion of their authors, not of Uback. They are checked before publication.

Invest

Back Salla whether or not it has agreed: your intention joins the pool on Salla, passed to the Fundraising Desk of its country once it reaches critical mass. Backing on Uback (pronounced “you back”) means declaring an Interest (free) or an Intention (coming soon). Backing does not mean that this company is raising funds or that a shareholder is selling shares, and it is not a commitment to invest. Any deal, through a funding round or a sale by an existing shareholder, is handled by a partner desk: the Fundraising Desk of the country for a round, the Secondary Sales Desk assigned to the company for a sale.

Back Salla Or back store builders worldwide

Pool on SallaBelow threshold

BackersBelow threshold

Paid intention · valid for life · movable until you sign with a partner desk. If the company does not follow up, Uback invites its Backers to move their intentions to a competitor or a similar company. Investing in non-listed companies carries a risk of losing all the capital invested.

Do you run Salla?

Claim this profile to correct data, add your logo and description, or tell Uback about an upcoming round.

Claim this profile Report an upcoming round → Report an error →

Are you a shareholder?

Considering selling some of your shares? Tell Uback privately. Nothing is published without your consent, and never a price or a volume.

Tell Uback privately

What the AI reads

Read by the AI at the next edition.

Comparable companies in store builders

Full store builders ranking →

Spryker#6GermanyHundreds of M$Swap Commerce#8United KingdomHundreds of M$commercetools#5GermanyHundreds of M$Shopware#9GermanyHundreds of M$

Last updated: Oct 2026Report an error

Uback is a content publisher and an aggregator of non-binding expressions of interest. It provides no investment advice, receives no mandate and takes part in no transaction. Rankings, ranges and brackets are editorial estimates produced by AI, purely indicative.