Global segment ranking · Commerce & consumer › Merchant tools
The world’s most valuable store builder startups
Companies whose main product lets merchants build and run their own online store: hosted e-commerce platforms for small and mid-sized sellers, social and mobile store builders, AI store builders, and headless, composable and open-source commerce engines for brands and B2B sellers. Ranked worldwide by AI-estimated valuation, with listed pure players shown in grey at their market value for reference. The market sets the value; AI models estimate it.
Key metrics for this segment: key milestone. Figures as published by each company or the press, dated, not recalculated. The AIs weigh them alongside funding history and comparables.
Not in this segment. Listed, so not ranked: Shopify, VTEX, Commerce.com (BigCommerce) and BASE (shown in grey), and Youzan, Weimob, Cafe24, 91APP and Locaweb. Bought or controlled without outside minorities: PrestaShop (cyber_Folks), Shoper (merged into cyber_Folks), Shoptet and Ticimax (team.blue), Ecwid and Lightspeed eCom (Lightspeed), Shift4Shop (Shift4), Loja Integrada (VTEX), Tray and Bagy (Locaweb), Neto (Maropost), Shopmatic (MatchMove), IdoSell (Montagu), OXID (Marondo Capital), Vendure (Elevantiq); MakeShop (GMO), Godo Mall (NHN), AllValue (Youzan) and Fynd (Reliance) were created by or belong to groups. No outside equity round of at least USD 1M found: Jumpseller, Big Cartel, CYBERBIZ, Crystallize, YouCan, Sylius. In other segments: website builders (Wix, Squarespace, Webflow, Framer) under No-code; creator storefronts (Kajabi, Fourthwall, Gumroad) under Creator tools; checkout and payments (Bolt, Shopflo, Bold Commerce) under Online payments and acquiring; point of sale (Kyte, DotPe) under POS & retail tech; marketplace integration (Olist, Ginee) and Shopify apps (Shogun, Replo, Rebuy) are not ranked here. A company appears in one segment only. Method
The segment at a glance
30companies ranked
6companies on the radar
18countries in the ranking
4listed benchmarks
Sources: Company announcements, TechCrunch, Bloomberg, Reuters, GeekWire, Digital Commerce 360, LatamList, Wamda, AGBI, Zawya, Tech.eu, Sifted, EU-Startups, Webrazzi, TechCabal, Inc42, Entrackr, YourStory, DealStreetAsia, The Logic, 36Kr, Tech in Asia, The Bridge, Forbes Japan, Venture Square, Unicorn Factory, and market data for listed companies. Intention counters will be shown above a threshold of amount and number of Backers.
Rankings by region
Filter the ranking and the Radar. Ranks stay worldwide. Regional pages: Asia · Europe · Latin America & Caribbean · Middle East & North Africa · North America.Global ranking · Store builders
Snapshot26 Oct 2026A snapshot taken on 26 Oct 2026
This ranking shows the startups as they stood on 26 Oct 2026. Funding rounds, valuations and other events announced after that date are not included yet. They will be taken into account in the next edition, scheduled for 24 Nov 2026.
Spotted a more recent round? Tell us →First edition: no movements yet.
This ranking shows the startups as they stood on 26 Oct 2026. Funding rounds, valuations and other events announced after that date are not included yet. They will be taken into account in the next edition, scheduled for 24 Nov 2026.
Spotted a more recent round? Tell us →First edition: no movements yet.
World · 30 ranked companies
| # | Company | Last round · Key metrics | Estimated valuation (AI) · range | Pool of InterestsInterest: a free, non-binding declaration on a company, or on a sector within an area, made during the free phase of a pool. Pool: all the Interests declared on the same target. This column shows the number of Backers and the combined amount of their tickets, to validated members only. Terms for Backers → | BackBacking a startup on Uback (pronounced “you back”) can be done in two ways: Interest · free: a non-binding declaration that signals your demand for a company or a sector. You can move or withdraw it at any time, with up to 5 at once. Intention · coming soon: a paid, confirmed declaration, still non-binding. Once its pool reaches critical mass, it is presented to a company by a partner desk. Neither is an order nor a commitment to invest. Terms for Backers → |
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| — | ShopifyListed · Nasdaq · SHOP | USD 220bnMarket cap · Oct 2026Listed company · not ranked | |||
| 1 | Tiendanube#2 in ArgentinaHosted e-commerce platform that lets small and mid-sized Latin American brands build online stores, with integrated payments, shipping and marketing tools; operates as Nuvemshop in Brazil. | Series E · USD 500M · Aug 2021About 180,000 brands use the platform · Jun 2026 | Last known equity round: Series E · USD 500M · Aug 2021 (Insight Partners, Tiger Global)Method | Be the first | Back |
| 2 | ShoplazzaSoftware-as-a-service platform that lets brands and cross-border sellers build and run their own direct-to-consumer online stores, with themes, apps, payments and marketing tools. | Series C1 · USD 150M · Jan 2022Key metrics not disclosed | Last known equity round: Series C1 · USD 150M · Jan 2022 (SoftBank Vision Fund, Chimera, StepStone Group, Sky9 Capital, HongShan (formerly Sequoia China))Method | Not open to BackersCompanies based in mainland China are ranked like any other startup, but Uback does not open pools on them: capital controls and offshore (VIE) structures make minority deals impractical for our Backers. You can still declare an interest in this segment → |
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| 3 | WeidianMobile micro-store platform that lets individuals and small merchants open and manage their own online shops and sell through WeChat and other social channels. | Series C · USD 145M · Oct 2014Key metrics not disclosed | Last known equity round: Series C · USD 145M · Oct 2014 (Tencent)Method | Not open to BackersCompanies based in mainland China are ranked like any other startup, but Uback does not open pools on them: capital controls and offshore (VIE) structures make minority deals impractical for our Backers. You can still declare an interest in this segment → |
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| 4 | fabricComposable commerce platform providing storefront, product information and order management services that retailers and brands assemble into their own online stores. | Series C · USD 140M · Feb 2022Key metrics not disclosed | Last known equity round: Series C · USD 140M · Feb 2022 (SoftBank Vision Fund, Forerunner Ventures, Glynn Capital, Redpoint Ventures, Norwest Venture Partners, Stripes)Method | Be the first | Back |
| 5 | commercetools#35 in GermanyHeadless, API-first commerce platform that large retailers and brands use to build and run B2C and B2B online stores across channels. · Controlled by Insight Partners | Series C · USD 140M · Sep 2021Gross merchandise volume run-rate above USD 100bn · Q1 2026 | Last known equity round: Series C · USD 140M · Sep 2021 (Accel, Insight Partners)Method | Be the first | Back |
| 6 | Spryker#38 in GermanyComposable commerce platform for B2B companies, manufacturers and marketplace operators, used to build complex online storefronts, ordering portals and enterprise marketplaces. | Series C · USD 130M · Dec 2020Key metrics not disclosed | Last known equity round: Series C · USD 130M · Dec 2020 (TCV, One Peak, Project A)Method | Be the first | Back |
| 7 | SallaPlatform that lets merchants in Saudi Arabia and the Gulf create Arabic online stores and handle payments, shipping, marketing and apps from one dashboard. | Pre-IPO round · USD 130M · Mar 2024More than 80,000 active merchants · Mar 2024 | Last known equity round: Pre-IPO round · USD 130M · Mar 2024 (Investcorp, Sanabil Investments, STV)Method | Be the first | Back |
| — | VTEXListed · NYSE · VTEX | USD 660MMarket cap · Oct 2026Listed company · not ranked | |||
| 8 | Swap CommerceAI-powered commerce platform that lets brands build web storefronts and run cross-border sales, duties, inventory and returns from one system. | Series C · USD 100M · Jan 2026Key metrics not disclosed | Last known equity round: Series C · USD 100M · Jan 2026 (DST Global, ICONIQ)Method | Be the first | Back |
| 9 | ShopwareOpen-source e-commerce platform, in cloud and self-hosted editions, that mid-market and enterprise merchants use to build B2C, B2B and headless online stores. | Growth round · USD 100M · Feb 2022Key metrics not disclosed | Last known equity round: Growth round · USD 100M · Feb 2022 (Carlyle, PayPal)Method | Be the first | Back |
| 10 | Elastic PathComposable, API-first commerce platform that enterprise brands and B2B companies use to build and run custom online storefronts and catalogues. | Growth round · USD 60M · Feb 2022Key metrics not disclosed | Last known equity round: Growth round · USD 60M · Feb 2022 (Sageview Capital, BlackRock)Method | Be the first | Back |
| — | Commerce.comListed · Nasdaq · CMRC | USD 290MMarket cap · Oct 2026Listed company · not ranked | |||
| 11 | ZidE-commerce platform that lets Saudi and Gulf merchants build online stores and manage payments, shipping, fulfilment and omnichannel sales. | Series B · USD 50M · Oct 2022Key metrics not disclosed | Last known equity round: Series B · USD 50M · Oct 2022 (Impact46, Waed Ventures, Endeavor Catalyst, Global Ventures, Elm, Arzan Venture Capital, MSA Capital); SAR 188MMethod | Be the first | Back |
| 12 | NacelleHeadless commerce platform that lets brands build fast custom storefronts on top of existing back ends such as Shopify, unifying product and content data. | Series B · USD 50M · Aug 2021Key metrics not disclosed | Last known equity round: Series B · USD 50M · Aug 2021 (Tiger Global)Method | Be the first | Back |
| — | BASEListed · Tokyo · 4477 | USD 250MMarket cap · Oct 2026Listed company · not ranked | |||
| 13 | STORESSuite for small Japanese merchants combining an online store builder with in-store payments, point of sale, reservations and loyalty programmes. | Strategic round · USD 22.7M · Feb 2023Key metrics not disclosed | Last known equity round: Strategic round · USD 22.7M · Feb 2023 (Google); About JPY 3bnMethod | Be the first | Back |
| 14 | SHOPLINEOmnichannel commerce platform offering online store building, payments, point of sale and marketing tools to merchants in Asia and to cross-border sellers. · Controlled by JOYY | Strategic round · USD 20M · Jan 2020Key metrics not disclosed | Last known equity round: Strategic round · USD 20M · Jan 2020 (JOYY, Engage Capital)Method | Be the first | Back |
| 15 | ikas#15 in TürkiyeAll-in-one e-commerce platform that lets small and mid-sized merchants in Turkey and Europe launch online stores and manage orders, payments, shipping and marketing. | Series A · USD 20M · Apr 2024Key metrics not disclosed | Last known equity round: Series A · USD 20M · Apr 2024 (IFC, Re-Pie Portföy)Method | Be the first | Back |
| 16 | SwellHeadless e-commerce platform with APIs, a hosted dashboard and storefront themes, used by brands and B2B sellers to build customised online stores and subscriptions. | Series A · USD 20M · Mar 2022Key metrics not disclosed | Last known equity round: Series A · USD 20M · Mar 2022 (VMG Catalyst, Headline, Bonfire Ventures, Willow Growth, Commerce Ventures, Remote First Capital)Method | Be the first | Back |
| 17 | Alokai#13 in PolandFrontend platform that enterprise retailers use to build fast headless storefronts on top of commerce engines such as SAP, commercetools or Adobe Commerce. | Series A · USD 20M · Mar 2023Key metrics not disclosed | Last known equity round: Series A · USD 20M · Mar 2023 (Felix Capital, Creandum, Earlybird, SquareOne)Method | Be the first | Back |
| 18 | Akinon#16 in TürkiyeCloud-based headless commerce suite that retailers and brands use to run online stores, order management, marketplaces and in-store applications. | Series B · USD 20M · Oct 2021Key metrics not disclosed | Last known equity round: Series B · USD 20M · Oct 2021 (Actera Group, Revo Capital, Smartfin Capital, Endeavor Catalyst)Method | Be the first | Back |
| 19 | Commerce LayerHeadless, API-first commerce engine that brands plug into any front end or content system to add carts, pricing, inventory and checkout to global online stores. | Series B · USD 16M · May 2021Key metrics not disclosed | Last known equity round: Series B · USD 16M · May 2021 (Coatue, Benchmark, Mango Capital)Method | Be the first | Back |
| 20 | CentraHeadless e-commerce platform for fashion and lifestyle brands, combining direct-to-consumer online stores and digital wholesale showrooms in one back end. | Growth round · USD 11.3M · Nov 2021Key metrics not disclosed | Last known equity round: Growth round · USD 11.3M · Nov 2021 (Verdane); EUR 10M for a minority stakeMethod | Be the first | Back |
| 21 | DukaanStore builder that lets small businesses and direct-to-consumer brands in India and abroad launch and manage their own online stores from mobile or desktop. | Series A · USD 11M · Sep 2021Key metrics not disclosed | Last known equity round: Series A · USD 11M · Sep 2021 (640 Oxford Ventures, Lightspeed, Matrix Partners India, HOF Capital, Aroa Venture Partners, Shastra VC, Snow Leopard Global)Method | Be the first | Back |
| 22 | GenstoreAI-native e-commerce platform where small merchants build and run an online store through conversation, with AI agents handling setup, catalogue, marketing and operations. | Seed · USD 10M · Sep 2025Key metrics not disclosed | Last known equity round: Seed · USD 10M · Sep 2025 (Weimob, Lighthouse Founders' Fund)Method | Be the first | Back |
| 23 | ImwebWebsite and online store builder that lets small brands and sellers in Korea launch and manage their own e-commerce sites, payments and marketing without coding. | Series A · USD 8.5M · Sep 2021Key metrics not disclosed | Last known equity round: Series A · USD 8.5M · Sep 2021 (Altos Ventures); KRW 10bnMethod | Be the first | Back |
| 24 | MedusaOpen-source commerce framework and managed cloud that developers use to build custom headless online stores, B2B portals and marketplaces. | Seed · USD 8M · Jul 2022Key metrics not disclosed | Last known equity round: Seed · USD 8M · Jul 2022 (LocalGlobe, Dawn Capital, Seedcamp, Phoenix Court); About EUR 8MMethod | Be the first | Back |
| 25 | SaleorOpen-source, GraphQL-based headless commerce platform and cloud service that brands use to build composable online stores and multichannel commerce. | Seed extension · USD 8M · Feb 2024Key metrics not disclosed | Last known equity round: Seed extension · USD 8M · Feb 2024 (Target Global, Zalando, SNR, Cherry Ventures, TQ Ventures)Method | Be the first | Back |
| 26 | ShopDeckDirect-to-consumer commerce platform that helps small Indian sellers set up their own online stores and handle payments, logistics and ad-driven customer acquisition. | Equity round · USD 8M · Nov 2024Key metrics not disclosed | Last known equity round: Equity round · USD 8M · Nov 2024 (Bessemer Venture Partners, Elevation Capital, Venture Highway, Chiratae Ventures)Method | Be the first | Back |
| 27 | DestyPlatform letting Indonesian merchants, creators and influencers build link pages and online stores alongside their marketplace shops, with omnichannel order management. | Pre-Series A extension · USD 4.3M · Jan 2023Key metrics not disclosed | Last known equity round: Pre-Series A extension · USD 4.3M · Jan 2023 (East Ventures)Method | Be the first | Back |
| 28 | ExpandCartArabic-first hosted e-commerce platform that lets small merchants in Egypt and the Gulf build online stores with integrated payments, shipping and marketing. | Pre-Series B · USD 2.7M · Jan 2022Key metrics not disclosed | Last known equity round: Pre-Series B · USD 2.7M · Jan 2022 (Betatron Venture Group, Agility Ventures, Sawari Ventures)Method | Be the first | Back |
| 29 | QuickSellMobile-first commerce suite that lets small businesses build product catalogues and sell through WhatsApp and online storefronts while tracking buyer engagement. | Pre-Series A · USD 2M · Jun 2021Key metrics not disclosed | Last known equity round: Pre-Series A · USD 2M · Jun 2021 (Info Edge Ventures, Beenext)Method | Be the first | Back |
| 30 | WuiltFree no-code platform that lets small Arabic-speaking merchants build online stores, earning revenue from add-on shipping, payment and wallet services. | Seed · USD 2M · Aug 2025Key metrics not disclosed | Last known equity round: Seed · USD 2M · Aug 2025 (Flat6Labs, MTF VC, Hub71, JIMCO, Purity Tech)Method | Be the first | Back |
Back · Backing on Uback (pronounced “you back”) means declaring an Interest (free) or an Intention (coming soon). Backing does not mean that this company is raising funds or that a shareholder is selling shares, and it is not a commitment to invest. Any deal, through a funding round or a sale by an existing shareholder, is handled by a partner desk: the Fundraising Desk of the country for a round, the Secondary Sales Desk assigned to the company for a sale. · Terms
Corporate investor? Back the startups of your own segment
No ranked company in this region yet: see the Radar.
Ranking in descending order of AI-estimated valuation, based on public information, with no human intervention on the order. The valuations, ranges and brackets shown are editorial estimates produced by AI, purely indicative and imperfect by nature: neither a financial valuation, nor an offer, nor investment advice. Only the market sets a company’s value, through a funding round or a sale. Ranking established by Claude (Anthropic) from public information, following the published rules. A consensus of several AIs will apply from 1 December 2026. Eligibility: at least $1M raised in equity, non-listed company, main activity in this segment (store builders and e-commerce platforms). Country shown is the country of main operations. Request a correction
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How to read this ranking
Rank
Companies are ranked by AI-estimated valuation, highest first. The market sets the value; AI models estimate it.
Estimate
An AI-estimated valuation, its uncertainty range and its order of magnitude. Indicative, and imperfect by nature.
- Hundreds of k$
- Millions $
- Tens of M$
- Hundreds of M$
- Unicorn
- Decacorn
- Hectocorn
Challengers
A registered company raising funds that is not in the ranking will be able, for a fee, to appear in a separate list labelled “Challengers”, for a set period, with a memo available to verified Backers. The listing has no effect on the ranking. Not open yet.
Sponsored space · no Challenger listed yet
Radar · known eligible companies, not ranked
Sorted by date of last round, with no judgement and no AI call.
- Bumpa · Nigeria · Sub-Saharan AfricaMar 2026; Amount not disclosed; previous: seed USD 4M (Oct 2022)Back
- Chpter · Kenya · Sub-Saharan AfricaSep 2024 · USD 1.2M; KES 155MBack
- SIRCLO · Indonesia · AsiaJun 2023 · USD 10MBack
- FunPinPin · China · AsiaMar 2022; Amount not disclosed; Series A (Dec 2021, Sinovation Ventures) reported only as tens of millions of USDNot open to BackersCompanies based in mainland China are ranked like any other startup, but Uback does not open pools on them: capital controls and offshore (VIE) structures make minority deals impractical for our Backers.
You can still declare an interest in this segment → - Emporix · Germany · EuropeSep 2020 · USD 2.7MBack
- Instamojo · India · AsiaMar 2020 · USD 944k; INR 7 CrBack
No company on the radar in this region yet.
Listed benchmarks
Not ranked: no intention is possible on a listed company.
- Shopify · CanadaNasdaq · SHOP · USD 220bn (Oct 2026)
- VTEX · BrazilNYSE · VTEX · USD 660M (Oct 2026)
- Commerce.com · United StatesNasdaq · CMRC · USD 290M (Oct 2026)
- BASE · JapanTokyo · 4477 · USD 250M (Oct 2026)
Sources and method for this segment
Calendar. Global segment rankings are published twice a year. Next edition: November 24, 2026.
Eligibility. At least $1M raised in equity, non-listed company, main activity in this segment (store builders and e-commerce platforms). A company appears in one segment only.
Sources. Company announcements, TechCrunch, Bloomberg, Reuters, GeekWire, Digital Commerce 360, LatamList, Wamda, AGBI, Zawya, Tech.eu, Sifted, EU-Startups, Webrazzi, TechCabal, Inc42, Entrackr, YourStory, DealStreetAsia, The Logic, 36Kr, Tech in Asia, The Bridge, Forbes Japan, Venture Square, Unicorn Factory, and market data for listed companies.