Swell

Active#16 worldwide · Store builders

Estimated valuation · Store builders · United States

Headless e-commerce platform with APIs, a hosted dashboard and storefront themes, used by brands and B2B sellers to build customised online stores and subscriptions.

Commerce & consumer›Store builders swell.is

HQUnited States

Last roundSeries A · Mar 2022

Estimated valuation

AI · Store builders ranking (worldwide)

≈ USD 100MUSD 69–150M · Hundreds of M$

Hundreds of k$

Millions $

Tens of M$

Hundreds of M$

Unicorn

Decacorn

Hectocorn

Anchor: Last known equity round: Series A · USD 20M · Mar 2022

An indicative editorial estimate produced by AI, imperfect by nature: neither a financial valuation nor investment advice. Only the market sets a company’s value. Method

Uback rankings

How the AI ranks →

Ranking	Tier	Rank	Edition	Next update
Store builders · worldwide	Top 30	#16	Edition 0 · Oct 2026	24 Nov 2026

Rank historyOct 2026 · #16 Store buildersFirst edition: no movements yet.

Funding history

Date	Round	Amount	Type	Investors
Mar 2022	Series A	USD 20M	Equity	VMG Catalyst, Headline, Bonfire Ventures, Willow Growth, Commerce Ventures, Remote First Capital

Rounds as cited by Uback’s rankings. Equity, debt and grants are shown separately; only equity rounds count towards the valuation anchor.

Independent analyses

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What the AI reads

Read by the AI at the next edition.

Comparable companies in store builders

Full store builders ranking →

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Last updated: Oct 2026Report an error

Uback is a content publisher and an aggregator of non-binding expressions of interest. It provides no investment advice, receives no mandate and takes part in no transaction. Rankings, ranges and brackets are editorial estimates produced by AI, purely indicative.