Whatnot

Active#1 worldwide · General marketplaces

Estimated valuation · General marketplaces · United States

Live-shopping marketplace where independent sellers run video auctions and sales of collectibles, trading cards, fashion and other goods for buyers across North America and Europe.

Commerce & consumer›General marketplaces whatnot.com

HQUnited States

Last roundSeries G · Aug 2026

Estimated valuation

AI · General marketplaces ranking (worldwide)

≈ USD 20bnUSD 16–25bn · Decacorn

Hundreds of k$

Millions $

Tens of M$

Hundreds of M$

Unicorn

Decacorn

Hectocorn

Anchor: Last known equity round: Series G · USD 545M · Aug 2026
Published valuation: USD 20bn (reported) · Aug 2026

An indicative editorial estimate produced by AI, imperfect by nature: neither a financial valuation nor investment advice. Only the market sets a company’s value. Method

Uback rankings

How the AI ranks →

Ranking	Tier	Rank	Edition	Next update
General marketplaces · worldwide	Top 18	#1	Edition 0 · Oct 2026	7 Jan 2027

Rank historyOct 2026 · #1 General marketplacesFirst edition: no movements yet.

Funding history

Date	Round	Amount	Type	Investors
Aug 2026	Series G	USD 545M	Equity	ICONIQ, Lightspeed Venture Partners, Avra, Kleiner Perkins

Rounds as cited by Uback’s rankings. Equity, debt and grants are shown separately; only equity rounds count towards the valuation anchor.

Independent analyses

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What the AI reads

Read by the AI at the next edition.

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Last updated: Oct 2026Report an error

Uback is a content publisher and an aggregator of non-binding expressions of interest. It provides no investment advice, receives no mandate and takes part in no transaction. Rankings, ranges and brackets are editorial estimates produced by AI, purely indicative.