Global segment ranking · Travel, hospitality & leisure › Leisure

The world’s most valuable activities and experiences startups

Edition 0 (beta)·Published 6 Oct 2026·Next scheduled update 24 Mar 2027

Companies that sell, book or run leisure experiences: tours and activities marketplaces, attraction tickets, live-experience platforms, booking software for operators, and tech-driven venues (immersive art, virtual reality, golf and mini-golf entertainment). Ranked worldwide by AI-estimated valuation. The market sets the value; our AI estimates it.

Twice a year Claude · multi-AI consensus from 1 Dec 2026· Method· Order never changed by a human

Declare an interest in Activities & experiences

Key metrics for this segment: key milestone. Figures as published by each company or the press, dated, not recalculated. The AIs weigh them alongside funding history and comparables.

Not in this segment. Listed, so not ranked: Airbnb (Experiences), Tripadvisor (Viator), Lucky Strike Entertainment, Dave & Buster’s (Main Event). Klook has filed for a New York listing and leaves the ranking once it closes. Bought by a group: Tiqets (Expedia, agreed Dec 2025), FareHarbor (Booking Holdings), Bókun (Tripadvisor), Musement (TUI), DICE (Fever), Smartbox (Wonderbox). Topgolf, carved out of Callaway in 2026, is an established venue operator rather than a startup. Insolvent or closed: Pinstripes, Lighthouse Immersive, Two Bit Circus, Dreamscape’s venues. Event ticketing, online travel agencies (MyRealTrip) and fitness passes (ClassPass) have their own segments. Chinese companies are never ranked. A company appears in one segment only. Method

The segment at a glance

18companies ranked

10companies on the radar

7countries in the ranking

6listed benchmarks

Sources: Company announcements, Skift, PhocusWire, Arival, TechCrunch, Bloomberg, Fortune, Music Business World, Blooloop, FinSMEs, PR Newswire, Silicon Canals, SGB Media. Intention counters will be shown above a threshold of amount and number of Backers.

Rankings by region

Filter the ranking and the Radar. Ranks stay worldwide. Regional pages: Asia · Europe · North America · Oceania.

Global ranking · Activities & experiences

Top 18 Radar Challengers

First edition: no movements yet.

World · 18 ranked companies

#	Company	Last round · Key metrics	Estimated valuation (AI) · range	Confidence	Back
1	FeverSpain · Europe	Growth equity · USD 250M · Sep 2026EBITDA-positive, active in 55 countries; acquired DICE in Jun 2025 · Sep 2026	Last known equity round: Growth equity · USD 250M · Sep 2026 (EQT; Baillie Gifford, Point72 Private Investments, existing shareholders); concurrent sale of a 5% stake by Atresmedia Published valuation: about USD 5.2bn (reported) (Sep 2026) Confidence index: HighMethod	Solid sources	Back
2	KlookHong Kong · Asia	Growth equity · USD 100M · Feb 2025Gross transaction value of USD 3bn over the 12 months to Sep 2025 (+34%) · Sep 2025	Last known equity round: Growth equity · USD 100M · Feb 2025 (Vitruvian Partners) No confirmed published valuation Confidence index: HighMethod	Solid sources	Back
3	GetYourGuideGermany · Europe	Series F · USD 85M · Jun 2023Revenue above EUR 1bn and GMV above EUR 4bn in 2025; first profitable year (adjusted EBITDA); H1 2026 GMV +27% · 2025	Last known equity round: Series F · USD 85M · Jun 2023 (Blue Pool Capital; KKR, Temasek); USD 194M announced, including USD 109M of credit (not counted) Published valuation: about USD 2bn (reported) (Jun 2023) Confidence index: MediumMethod	Partial sources	Back
4	PuttshackUnited Kingdom · Europe	Growth equity · USD 150M · Oct 2022Venues in the UK and a growing US network (Atlanta, Chicago, Boston, Miami…) · 2022	Last known equity round: Growth equity · USD 150M · Oct 2022 (BlackRock-managed funds; Promethean Investments) No confirmed published valuation Confidence index: MediumMethod	Partial sources	Back
5	CosmUnited States · North America	Strategic minority investment · USD 100M · Jun 2026Venues open in Los Angeles and Dallas (2024); Atlanta and Detroit due in 2026 · 2026	Last known equity round: Strategic minority investment · USD 100M · Jun 2026 (Sony Pictures Entertainment); after a USD 250M round in Jul 2024 No confirmed published valuation Confidence index: HighMethod	Solid sources	Back
6	WeTravelUnited States · North America	Series C · USD 92M · Sep 2025Trips in 206 countries for more than 1.6M travellers · Sep 2025	Last known equity round: Series C · USD 92M · Sep 2025 (Sapphire Ventures; Left Lane Capital, Base10, Cross Creek) No confirmed published valuation Confidence index: HighMethod	Solid sources	Back
7	PeekUnited States · North America	Growth · USD 70M · Nov 2025More than USD 1.5bn of bookings processed a year · Nov 2025	Last known equity round: Growth · USD 70M · Nov 2025 (Springcoast Partners; WestCap, Goldman Sachs Alternatives, Eric Schmidt, Paul English) No confirmed published valuation Confidence index: LowMethod	Weak sources	Back
8	KKdayTaiwan · Asia	Growth · USD 70M · Dec 2024Distribution partnerships with Jalan, Tabelog, Viator, GetYourGuide, Agoda and Google · Dec 2024	Last known equity round: Growth · USD 70M · Dec 2024 (Cool Japan Fund; ZUU, De Capital Fund, CHBVC, Darwin Ventures); amount includes credit lines No confirmed published valuation Confidence index: LowMethod	Weak sources	Back
9	Meow WolfUnited States · North America	Growth equity · USD 158M · May 2019Five permanent venues (Santa Fe, Las Vegas, Denver, Grapevine, Houston) · 2025	Last known equity round: Growth equity · USD 158M · May 2019 (87 investors) Published valuation: about USD 350M (data aggregator) (May 2019) Confidence index: LowMethod	Weak sources	Back
10	SwingersUnited Kingdom · Europe	Series C · GBP 40M (about USD 52M) · Jul 2023Venues in London, New York, Washington DC, Las Vegas and Dubai · Jul 2023	Last known equity round: Series C · GBP 40M (about USD 52M) · Jul 2023 (Cain International; other institutional investors) No confirmed published valuation Confidence index: MediumMethod	Partial sources	Back
11	ROLLERAustralia · Oceania	Growth · USD 50M · Oct 20253,000+ venue customers in 30+ countries · Oct 2025	Last known equity round: Growth · USD 50M · Oct 2025 (Insight Partners; J.P. Morgan) No confirmed published valuation Confidence index: HighMethod	Solid sources	Back
12	Rezdy / Checkfront / Regiondo groupAustralia · Oceania	Buyout and merger · USD 150M · Feb 2024About 17,000 operator customers and USD 5bn of combined annual bookings · Feb 2024	Last known equity round: Buyout and merger · USD 150M · Feb 2024 (Vertica Capital Partners) No confirmed published valuation Confidence index: LowMethod	Weak sources	Back
13	Five Iron GolfUnited States · North America	Series E · Mar 202640 locations across 16 US states and 5 countries · Mar 2026	Last known equity round: Series E · Mar 2026 (Coral Tree Partners; North Castle Partners, Callaway Golf, Enlightened Hospitality Investments); amount undisclosed No confirmed published valuation Confidence index: MediumMethod	Partial sources	Back
14	CivitatisSpain · Europe	Growth equity · EUR 100M (about USD 110M) · Apr 2022More than 10M customers; 90,000 activities in 4,000 destinations · 2024	Last known equity round: Growth equity · EUR 100M (about USD 110M) · Apr 2022 (Vitruvian Partners) Published valuation: USD 230M (Oct 2025) Confidence index: LowMethod	Weak sources	Back
15	HeadoutUnited States · North America	Series B · USD 42M · Feb 2022Revenue of USD 130M in 2024, profitable at contribution level · 2024	Last known equity round: Series B · USD 42M · Feb 2022 (Glade Brook Capital; Nexus Venture Partners, FJ Labs, 500 Startups); USD 12M (Sep 2021) extended by USD 30M (Feb 2022) No confirmed published valuation Confidence index: MediumMethod	Partial sources	Back
16	Museum of Ice CreamUnited States · North America	Series A · USD 40M · Aug 2019Five permanent locations (New York, Singapore, Chicago, Miami, Boston) · 2026	Last known equity round: Series A · USD 40M · Aug 2019 (Elizabeth Ventures; Maywic Select Investments) Published valuation: USD 200M (reported, WSJ) (Aug 2019) Confidence index: MediumMethod	Partial sources	Back
17	F1 ArcadeUnited Kingdom · Europe	Equity round · GBP 30M (about USD 39M) · Jun 2023Seven venues operating or announced in the UK and the US · Jul 2024	Last known equity round: Equity round · GBP 30M (about USD 39M) · Jun 2023 (Formula One / Liberty Media; Zak Brown, Lando Norris, Logan Sargeant) No confirmed published valuation Confidence index: LowMethod	Weak sources	Back
18	Sandbox VRUnited States · North America	Series B · USD 37M · Nov 2021More than 80 locations; targets about 200 franchise stores by end-2027 · Mar 2026	Last known equity round: Series B · USD 37M · Nov 2021 (Andreessen Horowitz Growth; Alibaba, Craft Ventures) No confirmed published valuation Confidence index: MediumMethod	Partial sources	Back

Back · Declaring an intention does not mean this company is raising funds. · Terms

Corporate investor? Back the startups of your own segment

Ranking in descending order of AI-estimated valuation, based on public information, with no human intervention on the order. The valuations, ranges and brackets shown are editorial estimates produced by AI, purely indicative and imperfect by nature: neither a financial valuation, nor an offer, nor investment advice. Only the market sets a company’s value, through a funding round or a sale. Ranking established by Claude (Anthropic) from public information, following the published rules. A consensus of several AIs will apply from 1 December 2026. Eligibility: at least $1M raised in equity, non-listed company, main activity in this segment (activities and experiences). Country shown is the country of main operations. Request a correction

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How to read this ranking

Rank

Companies are ranked by AI-estimated valuation, highest first. The market sets the value; our AI estimates it.

Estimate

An AI-estimated valuation, its uncertainty range and its order of magnitude. Indicative, and imperfect by nature.

Hundreds of k$
Millions $
Tens of M$
Hundreds of M$
Unicorn
Decacorn
Hectocorn

Confidence

High: recent, solid public information.
Medium: older or partial information.
Low: sparse or single-sourced information.

Full method →

Invest in activities & experiences, together

Uback aggregates investment intentions from business angels, family offices, corporates and sector specialists worldwide. Every ranked company already has professional investors on its cap table, who have negotiated a shareholders’ agreement: you don’t start from a blank page.

Strength in numbers

Alone, a small ticket opens no doors. Together, Backers carry weight.

Declare an intention

On a company, whether or not it has agreed, or on this segment, worldwide, in a region or in a country, with a ticket range. Paid, to show you are serious; valid for life, and movable until a deal process opens.

Critical mass is reached

When the pool’s combined amount reaches its critical mass, a floor amount estimated by the AI, the pool is passed to the local partner, who presents this demand to the companies concerned.

The local partner structures

If the company’s expectations and the Backers’ converge, the partner builds a transaction and presents it directly to the Backers concerned.

Closing

Capital raise or sale of existing shares: small tickets are pooled in a common vehicle set up by the local partner. Each Backer decides whether to take part.

Uback does not advise, does not negotiate, collects nothing. Each transaction is run by the local partner of the company’s country, under the law that governs its shares.

Get notified when intentions open What happens after my declaration? Intention declarations open once the local partner signs · price per ticket band · valid for life · movable until a deal process opens

Challengers

A registered company raising funds that is not in the ranking will be able, for a fee, to appear in a separate list labelled “Challengers”, for a set period, with a memo available to verified Backers. The listing has no effect on the ranking. Not open yet.

Sponsored space · no Challenger listed yet

Radar · known eligible companies, not ranked

Sorted by date of last round, with no judgement and no AI call.

TripWorks · United States · North AmericaJan 2026 · USD 6M; AI booking platform for tour operatorsBack
Aloja · United States · North AmericaJan 2026 · USD 1.4M; dynamic pricing for tours and activitiesBack
Immersive Gamebox · United Kingdom · EuropeFeb 2025; majority stake taken by the fund Harlan Capital PartnersBack
TourRadar · Austria · Europe2025Back
Sawyer · United States · North America2025 · USD 6M; booking software for kids activitiesBack
Holibob · United Kingdom · EuropeJun 2024 · USD 12M; B2B distribution of experiencesBack
Asoview · Japan · AsiaJul 2023; about JPY 1.5bn including a loan facilityBack
PopStroke · United States · North AmericaJan 2023; amount undisclosed; valued at about USD 650M in 2023Back
Convious · Netherlands · EuropeJan 2022; EUR 10.6M Series A plus EUR 8.5M extensionBack
Otherworld · United Kingdom · EuropeJun 2021 · USD 3.8M; GBP 2.9M for multi-sensory VR venuesBack

Listed benchmarks

Not ranked: no intention is possible on a listed company.

Airbnb · United StatesNasdaq · ABNB
Tripadvisor (Viator) · United StatesNasdaq · TRIP
Booking Holdings (FareHarbor) · United StatesNasdaq · BKNG
TUI (Musement) · GermanyFrankfurt · TUI1
Lucky Strike Entertainment · United StatesNYSE · LUCK
Dave & Buster’s · United StatesNasdaq · PLAY

Sources and method for this segment

Calendar. Global segment rankings are published twice a year. Next edition: March 24, 2027.

Eligibility. At least $1M raised in equity, non-listed company, main activity in this segment (activities and experiences). A company appears in one segment only.

Sources. Company announcements, Skift, PhocusWire, Arival, TechCrunch, Bloomberg, Fortune, Music Business World, Blooloop, FinSMEs, PR Newswire, Silicon Canals, SGB Media.

Method and rules, common to all rankings →

The world’s most valuable activities and experiences startups

Rankings by region

World

Asia

Europe

Latin America & Caribbean

Middle East & North Africa

North America

Oceania

Sub-Saharan Africa