The world’s most valuable online booking startups
Companies that sell or compare travel online: online travel agencies and travel apps, flight, train, bus and hotel booking, package holidays sold online, travel booking paid with credit or loyalty, and the B2B platforms that distribute flights and hotels to travel sellers. Ranked worldwide by AI-estimated valuation, with listed online travel groups shown in grey at their market value for reference. The market sets the value; AI models estimate it.
Key metrics for this segment: key milestone. Figures as published by each company or the press, dated, not recalculated. The AIs weigh them alongside funding history and comparables.
Not in this segment. Listed, so not ranked: Booking Holdings, Expedia, Trip.com, MakeMyTrip, Tongcheng and HBX Group (shown in grey), and TBO Tek, Web Travel Group, Trainline, ixigo, eDreams ODIGEO, On the Beach, EaseMyTrip, Hostelworld, lastminute.com, Webjet and Yatra. Bought by a group: Despegar (Prosus), Skyscanner and Qunar (Trip.com), Kayak and Agoda (Booking), Cleartrip (Flipkart), Goibibo and redBus (MakeMyTrip), tiket.com (Blibli), Interpark Triple (Yanolja), Uplift (Upgrade), Etraveli (CVC). Created by a group: Fliggy (Alibaba), Almosafer (Seera), Pelago (Singapore Airlines), Rakuten Travel. Insolvent or closed: Mondee, Hurb, 123milhas, Lvmama. In other segments: corporate travel (Navan, Perk, Engine) under Business travel; holiday rentals (Airbnb, Tujia) under Vacation rentals; hotel and travel software (Juniper, Nezasa, FLYR) under Hotel software and elsewhere; tours and activities (Klook, GetYourGuide) under Activities & experiences; hotel chains (OYO, Treebo) and bus operators (Flix) are outside this segment. A company appears in one segment only. Method
Rankings by region
Filter the ranking and the Radar. Ranks stay worldwide. Regional pages: Asia · Europe · Latin America & Caribbean · Middle East & North Africa · North America · Oceania.Global ranking · Online booking
This ranking shows the startups as they stood on 11 Oct 2026. Funding rounds, valuations and other events announced after that date are not included yet. They will be taken into account in the next edition, scheduled for 15 Jan 2027.
Spotted a more recent round? Tell us →First edition: no movements yet.
World · 24 ranked companies
| # | Company | Last round · Key metrics | Estimated valuation (AI) · range | Pool of InterestsInterest: a free, non-binding declaration on a company, or on a sector within an area, made during the free phase of a pool. Pool: all the Interests declared on the same target. This column shows the number of Backers and the combined amount of their tickets. Terms for Backers → | BackBacking a startup on Uback (pronounced “you back”) can be done in two ways: Interest · free: a non-binding declaration that signals your demand for a company or a sector. You can move or withdraw it at any time, with up to 5 at once. Intention · coming soon: a paid, confirmed declaration, still non-binding. Once its pool reaches critical mass, it is presented to a company by a local partner. Neither is an order nor a commitment to invest. Terms for Backers → |
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| — | Booking HoldingsUnited States · Listed · Nasdaq · BKNG | USD 120bnMarket cap · Oct 2026Listed company · not ranked | |||
| — | Expedia GroupUnited States · Listed · Nasdaq · EXPE | USD 31bnMarket cap · Oct 2026Listed company · not ranked | |||
| — | Trip.com GroupChina · Listed · Nasdaq · TCOM / HKEX · 9961 | USD 24bnMarket cap · Oct 2026Listed company · not ranked | |||
| 1 | YanoljaSouth Korea · Asia | Growth round · USD 1.7bn · Jul 2021Revenue of KRW 974bn (about USD 675m) in 2025, up 11% · Dec 2025 | Last known equity round: Growth round · USD 1.7bn · Jul 2021 (SoftBank Vision Fund 2); for about 25% Published valuation: USD 6.7bn (reported, SoftBank round) (Jul 2021)Method |
Be the first | Back |
| — | MakeMyTripIndia · Listed · Nasdaq · MMYT | USD 4.1bnMarket cap · Oct 2026Listed company · not ranked | |||
| — | Tongcheng TravelChina · Listed · HKEX · 0780 | USD 4.1bnMarket cap · Oct 2026Listed company · not ranked | |||
| 2 | HopperCanada · North America | Strategic investment · USD 96M · Nov 2022Revenue of about USD 850M in 2024 · Dec 2024 | Last known equity round: Strategic investment · USD 96M · Nov 2022 (Capital One); Capital One investment reported Nov 2022; Series G of USD 175M in Aug 2021, led by GPI Capital Published valuation: USD 5bn (reported, secondary sale) (Feb 2022)Method |
Be the first | Back |
| — | HBX GroupSpain · Listed · BME · HBX | USD 2bnMarket cap · Oct 2026Listed company · not ranked | |||
| 3 | TravelokaIndonesia · Asia | Growth round · USD 300M · Sep 2022Key metrics not disclosed | Last known equity round: Growth round · USD 300M · Sep 2022 (Indonesia Investment Authority, BlackRock Private Equity Partners; Allianz Global Investors); Announced 29 Sep 2022 as 'new financing'; equity vs convertible split not disclosedMethod | Be the first | Back |
| 4 | MafengwoChina · Asia | Series E · USD 250M · May 2019Key metrics not disclosed | Last known equity round: Series E · USD 250M · May 2019 (Tencent; General Atlantic, Qiming Venture Partners)Method | Not open to BackersCompanies based in mainland China are ranked like any other startup, but Uback does not open pools on them: capital controls and offshore (VIE) structures make minority deals impractical for our Backers. You can still declare an interest in this segment → |
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| 5 | ScapiaIndia · Asia | Series C · USD 63M · May 2026Flight bookings up nearly 6x and hotel bookings up about 8x year on year · May 2026 | Last known equity round: Series C · USD 63M · May 2026 (General Catalyst; Peak XV Partners, Z47); all equity Published valuation: Over USD 500m post-money (reported) (May 2026)Method |
Be the first | Back |
| 6 | EvaneosFrance · Europe | Series C · USD 82M · 2018Over 1,000 local partner agencies in nearly 200 destinations · Jun 2025 | Last known equity round: Series C · USD 82M · 2018 (Partech, Level Equity, Quadrille Capital; XAnge, Serena Capital, Bpifrance); EUR 70MMethod | Be the first | Back |
| 7 | DistribusionGermany · Europe | Series C · USD 80M · Oct 2024Operates in 70 markets with retailers incl. Google, Alipay, Booking.com · Oct 2024 | Last known equity round: Series C · USD 80M · Oct 2024 (TQ Ventures; Lightrock)Method | Be the first | Back |
| 8 | ExoticcaSpain · Europe | Series D · USD 65M · 2024Key metrics not disclosed | Last known equity round: Series D · USD 65M · 2024 (Quadrille Capital; Kfund); EUR 60MMethod | Be the first | Back |
| 9 | MyrealtripSouth Korea · Asia | Series F · USD 56.6M · Jan 2024Annual transaction volume of about KRW 1 trillion · Jan 2024 | Last known equity round: Series F · USD 56.6M · Jan 2024 (BRV Capital Management, Korelya Capital, Partech, SV Investment); KRW 75.6bnMethod | Be the first | Back |
| 10 | Luxury EscapesAustralia · Oceania | Growth round · USD 50M · Feb 2022Key metrics not disclosed | Last known equity round: Growth round · USD 50M · Feb 2022 (Auctus Investment Group (Luxury Escapes Fund)); AUD 70M for 17.8%Method | Be the first | Back |
| 11 | TidesquareSouth Korea · Asia | Strategic round · USD 44.3M · Mar 2019Key metrics not disclosed | Last known equity round: Strategic round · USD 44.3M · Mar 2019 (Kakao, Dunamu, KCA Capital Partners); KRW 50bnMethod | Be the first | Back |
| 12 | ForaUnited States · North America | Series C · USD 40M · Apr 2025About USD 1bn in bookings facilitated over four years · Apr 2025 | Last known equity round: Series C · USD 40M · Apr 2025 (Thrive Capital, Insight Partners; Forerunner, Heartcore Capital)Method | Be the first | Back |
| 13 | NEWTJapan · Asia | Series A · USD 33.8M · Sep 2024Key metrics not disclosed | Last known equity round: Series A · USD 33.8M · Sep 2024 (SMBC-GB Growth Fund No.1; PKSHA Technology); JPY 4.8bn, possibly including loansMethod | Be the first | Back |
| 14 | DuffelUnited Kingdom · Europe | Series B · USD 30M · Oct 2019Key metrics not disclosed | Last known equity round: Series B · USD 30M · Oct 2019 (Index Ventures; Benchmark, Blossom Capital)Method | Be the first | Back |
| 15 | TourlaneGermany · Europe | Series D · USD 26M · Nov 2024About 500 employees; customer volume 5x last pre-Covid year · Nov 2024 | Last known equity round: Series D · USD 26M · Nov 2024 (Sequoia Capital; Target Global, HV Capital, Jared Smith); EUR 25MMethod | Be the first | Back |
| 16 | Huoli GroupChina · Asia | Pre-IPO round · USD 25.7M · Aug 2024Total transaction value of RMB 30.8bn in 2023 · Dec 2023 | Last known equity round: Pre-IPO round · USD 25.7M · Aug 2024 (Taiping (CPIC) Investment; Fontus (Minyin Asset Management)); RMB 183m (May and Aug 2024 tranches) at ~7.13 CNY/USD Published valuation: RMB 2.09bn post-money (reported) (Aug 2024)Method |
Not open to BackersCompanies based in mainland China are ranked like any other startup, but Uback does not open pools on them: capital controls and offshore (VIE) structures make minority deals impractical for our Backers. You can still declare an interest in this segment → |
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| 17 | WegoSingapore · Asia | Series E · USD 12M · Aug 2017Over 10 million monthly visits · Sep 2018 | Last known equity round: Series E · USD 12M · Aug 2017 (MBC Group)Method | Be the first | Back |
| 18 | BusbudCanada · North America | Series C · USD 11.3M · Sep 2020Over 4,000 operators in 60+ countries; 100M+ travellers connected yearly · Jul 2026 | Last known equity round: Series C · USD 11.3M · Sep 2020 (Canadian Business Growth Fund, Investissement Québec); CAD 15M; 2026 credit facility not countedMethod | Be the first | Back |
| 19 | MystiflySingapore · Asia | Pre-Series B · USD 8M · Mar 2023Over 250 employees; clients include Priceline, Amex, Kiwi, MakeMyTrip, Agoda · Mar 2023 | Last known equity round: Pre-Series B · USD 8M · Mar 2023 (CSVP; RSI Fund I, Jenfi, Crusade Partners and others); Jenfi is revenue-based financing; equity share of the USD 8M not confirmedMethod | Be the first | Back |
| 20 | DidaTravelChina · Asia | Series A · USD 8M · Apr 2018Record UK outbound sales reported for 2024 · 2024 | Last known equity round: Series A · USD 8M · Apr 2018 (Shenzhen Capital Group); Series B in Apr 2021 (Shenzhen Capital Group) amount undisclosedMethod | Not open to BackersCompanies based in mainland China are ranked like any other startup, but Uback does not open pools on them: capital controls and offshore (VIE) structures make minority deals impractical for our Backers. You can still declare an interest in this segment → |
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| 21 | TurismocityArgentina · Latin America & Caribbean | First round (angels) · USD 6M · Oct 2021Over 7 million unique monthly users · Oct 2021 | Last known equity round: First round (angels) · USD 6M · Oct 2021 (Eduardo Elsztain, Martín Migoya, Francisco Álvarez-Demalde, Pablo Saubidet and others)Method | Be the first | Back |
| 22 | WeekendeskFrance · Europe | Growth · USD 5.5M · Feb 20162015 sales of EUR 65M and 340,000 bookings · Feb 2016 | Last known equity round: Growth · USD 5.5M · Feb 2016 (Otium Capital); EUR 5MMethod | Be the first | Back |
| 23 | oBiletTürkiye · Middle East & North Africa | Growth · USD 5M · Dec 2019Key metrics not disclosed | Last known equity round: Growth · USD 5M · Dec 2019 (EBRD (USD 4M); Earlybird Venture Capital); equityMethod | Be the first | Back |
| 24 | PickyourtrailIndia · Asia | Series A · USD 3M · Feb 2019Key metrics not disclosed | Last known equity round: Series A · USD 3M · Feb 2019 (Kumar Vembu (GoFrugal) and others)Method | Be the first | Back |
Back · Backing on Uback (pronounced “you back”) means declaring an Interest (free) or an Intention (coming soon). Backing does not mean that this company is raising funds or that a shareholder is selling shares, and it is not a commitment to invest. Any deal, through a funding round or a sale by an existing shareholder, is handled by a local partner. · Terms
Corporate investor? Back the startups of your own segment
No ranked company in this region yet: see the Radar.
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How to read this ranking
Rank
Companies are ranked by AI-estimated valuation, highest first. The market sets the value; AI models estimate it.
Estimate
An AI-estimated valuation, its uncertainty range and its order of magnitude. Indicative, and imperfect by nature.
- Hundreds of k$
- Millions $
- Tens of M$
- Hundreds of M$
- Unicorn
- Decacorn
- Hectocorn
Challengers
A registered company raising funds that is not in the ranking will be able, for a fee, to appear in a separate list labelled “Challengers”, for a set period, with a memo available to verified Backers. The listing has no effect on the ranking. Not open yet.
Radar · known eligible companies, not ranked
Sorted by date of last round, with no judgement and no AI call.
- Omio · Germany · EuropeJul 2026 · USD 10M; EUR 8.7M; nature not statedBack
- Secret Escapes · United Kingdom · Europe2024; GBP 32M from existing shareholders, date not disclosedBack
- VeXeRe · Vietnam · AsiaDec 2019; amount not disclosedBack
- Yeogi · South Korea · AsiaSep 2019; about 85%, price not disclosedBack
- Emerging Travel Group · United Arab Emirates · Middle East & North AfricaJul 2019 · USD 10M; no later round disclosedBack
- Kiwi.com · Czech Republic · EuropeJun 2019; mostly secondary, amount not disclosedBack
- Wakanow · Nigeria · Sub-Saharan AfricaDec 2018 · USD 40M; instrument and stake not disclosedBack
- Titan Cloud · China · AsiaJun 2018; amount not disclosedNot open to BackersCompanies based in mainland China are ranked like any other startup, but Uback does not open pools on them: capital controls and offshore (VIE) structures make minority deals impractical for our Backers.
You can still declare an interest in this segment → - Loveholidays · United Kingdom · Europe2018; amount not disclosed; London listing planned, delayed in Mar 2026Back
- Haoqiao · China · AsiaFeb 2017 · USD 17.5MNot open to BackersCompanies based in mainland China are ranked like any other startup, but Uback does not open pools on them: capital controls and offshore (VIE) structures make minority deals impractical for our Backers.
You can still declare an interest in this segment →
No company on the radar in this region yet.
Listed benchmarks
Not ranked: no intention is possible on a listed company.
- Booking Holdings · United StatesNasdaq · BKNG · USD 120bn (Oct 2026)
- Expedia Group · United StatesNasdaq · EXPE · USD 31bn (Oct 2026)
- Trip.com Group · ChinaNasdaq · TCOM / HKEX · 9961 · USD 24bn (Oct 2026)
- MakeMyTrip · IndiaNasdaq · MMYT · USD 4.1bn (Oct 2026)
- Tongcheng Travel · ChinaHKEX · 0780 · USD 4.1bn (Oct 2026)
- HBX Group · SpainBME · HBX · USD 2bn (Oct 2026)
- TBO Tek · IndiaNSE · TBOTEK
- Web Travel Group · AustraliaASX · WEB
- Trainline · United KingdomLSE · TRN
- ixigo · IndiaNSE · IXIGO
- eDreams ODIGEO · SpainBME · EDR
- On the Beach · United KingdomLSE · OTB
- EaseMyTrip · IndiaNSE · EASEMYTRIP
- Hostelworld · United KingdomLSE · HSW
- lastminute.com · SwitzerlandSIX · LMN
- Webjet Group · AustraliaASX · WJL
- Yatra Online · IndiaNasdaq · YTRA
Sources and method for this segment
Calendar. Global segment rankings are published twice a year. Next edition: January 15, 2027.
Eligibility. At least $1M raised in equity, non-listed company, main activity in this segment (online travel booking). A company appears in one segment only.
Sources. Company announcements, Bloomberg, Financial Times, TechCrunch, Forbes, Skift, PhocusWire, Travel Weekly, The Logic, Inc42, Jiemian, Hankyung, Sky News, company filings and market data for listed companies.