Coupang
Listed · NYSE · CPNGNot ranked by UbackUback segment Commerce & consumer › E-commerce › General marketplaces
South Korea’s largest e-commerce platform, mostly first-party retail with next-day delivery.
Market value on the ranking date
Published figures
Coupang and its private challengers · General marketplaces
Non-listed general marketplaces companies ranked by Uback, with Coupang and the other listed pure players shown in grey at their market value on the ranking date (14 Oct 2026). Listed companies are never ranked.
| # | Company | Valuation | |
|---|---|---|---|
| — | Alibaba GroupChina · Listed · NYSE · BABA / HKEX · 9988 | USD 280bnMarket cap · Oct 2026 | |
| — | PDD HoldingsChina · Listed · Nasdaq · PDD | USD 120bnMarket cap · Oct 2026 | |
| — | MercadoLibreArgentina · Listed · Nasdaq · MELI | USD 95bnMarket cap · Oct 2026 | |
| — | Sea LimitedSingapore · Listed · NYSE · SE | USD 59bnMarket cap · Oct 2026 | |
| — | eBayUnited States · Listed · Nasdaq · EBAY | USD 52bnMarket cap · Oct 2026 | |
| — | JD.comChina · Listed · Nasdaq · JD / HKEX · 9618 | USD 36bnMarket cap · Oct 2026 | |
| — | CoupangSouth Korea · Listed · NYSE · CPNG | USD 27bnMarket cap · Oct 2026 | |
| 1 | WhatnotUnited States | ≈ USD 20bnDecacorn · AI estimate | Back |
| 2 | FlipkartIndia | ≈ USD 15bnDecacorn · AI estimate | Back |
| — | AllegroPoland · Listed · WSE · ALE | USD 14bnMarket cap · Oct 2026 | |
| — | OzonRussia · Listed · MOEX · OZON | USD 8.9bnMarket cap · Oct 2026 | |
| 3 | TrendyolTurkey | ≈ USD 7.7bnUnicorn · AI estimate | Back |
| 4 | FaireUnited States | ≈ USD 5.2bnUnicorn · AI estimate | Back |
| 5 | NoonSaudi Arabia | ≈ USD 2.6bnUnicorn · AI estimate | Back |
| 6 | UzumUzbekistan | ≈ USD 2.3bnUnicorn · AI estimate | Back |
| 7 | UdaanIndia | ≈ USD 1.8bnUnicorn · AI estimate | Back |
| 8 | AnkorstoreFrance | ≈ USD 1.5bnUnicorn · AI estimate | Back |
| — | HepsiburadaTurkey · Listed · Nasdaq · HEPS | USD 1bnMarket cap · Oct 2026 | |
| 9 | JumbotailIndia | ≈ USD 1bnUnicorn · AI estimate | Back |
| — | JumiaNigeria · Listed · NYSE · JMIA | USD 780MMarket cap · Oct 2026 | |
| 10 | FlipUnited States | ≈ USD 740MHundreds of M$ · AI estimate | Back |
| 11 | AikucunChina | ≈ USD 570MHundreds of M$ · AI estimate | Not open to BackersCompanies based in mainland China are ranked like any other startup, but Uback does not open pools on them: capital controls and offshore (VIE) structures make minority deals impractical for our Backers. You can still declare an interest in this segment → |
| 12 | ElasticRunIndia | ≈ USD 570MHundreds of M$ · AI estimate | Back |
| 13 | TikiVietnam | ≈ USD 440MHundreds of M$ · AI estimate | Back |
| 14 | YijiupiChina | ≈ USD 410MHundreds of M$ · AI estimate | Not open to BackersCompanies based in mainland China are ranked like any other startup, but Uback does not open pools on them: capital controls and offshore (VIE) structures make minority deals impractical for our Backers. You can still declare an interest in this segment → |
| 15 | MaxAB-WasokoEgypt | ≈ USD 220MHundreds of M$ · AI estimate | Back |
| 16 | JijiNigeria | ≈ USD 110MHundreds of M$ · AI estimate | Back |
| 17 | ElenasColombia | ≈ USD 100MHundreds of M$ · AI estimate | Back |
| 18 | TaagerEgypt | ≈ USD 35MTens of M$ · AI estimate | Back |
Declare an interest in General marketplaces Full General marketplaces ranking →
Figures as published by the company and market data, at the date shown.
Uback is a content publisher. It ranks non-listed companies only and gives no opinion on listed companies: the figures above are facts as published, at the date shown, never a recommendation. No intention can be declared on a listed company. Method